Marketing Communications | Integrated Marketing | Digital Marketing | Content Strategy | 15+ years
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Senior marketing communications and integrated marketing professional with 15+ years of experience helping global organizations translate business objectives into customer-focused marketing across B2B and B2C industries. Experienced in partnering with regional and global stakeholders to adapt marketing strategies for local markets through content localization, digital marketing, demand generation, website management and customer engagement initiatives. Adept at simplifying complex products into compelling customer narratives while ensuring consistency across digital channels and brand touchpoints.
Recognized for dependable execution, strong stakeholder partnerships and delivering high-quality marketing under demanding timelines. Leverages AI to accelerate content creation and marketing execution while preserving strategic thinking, editorial quality and brand consistency.
Senior Manager – Digital & Content Marketing | TO THE NEW
Dec 2024 – Present
Lead integrated marketing and marketing communications programs for enterprise and consumer brands across technology, cloud and wellness sectors. Develop localized content, product messaging, digital campaigns, webinars, websites, thought leadership and customer engagement initiatives while partnering with Product Management and business stakeholders. Drive demand generation through SEO, social media, marketing automation and AI-enabled content workflows.
Associate Manager – Digital Marketing | EY (India) GDS
Apr 2023 – Dec 2024
Managed integrated B2B marketing programs supporting digital campaigns, thought leadership, website strategy and marketing automation. Developed content and messaging for global business units, executed lead nurturing campaigns using Marketo and partnered with stakeholders to strengthen digital presence, customer engagement and lead generation.
Deputy Manager – Digital & Content Marketing | TO THE NEW
Jul 2016 – Apr 2023
Led digital marketing and content strategy for enterprise technology clients, managing integrated campaigns across SEO, email, social media, websites and marketing automation. Worked closely with cross-functional teams to develop customer-centric content, improve digital performance and deliver measurable business outcomes.
Senior Executive – Corporate Communications | Hitachi India Pvt. Ltd.
Jul 2013 – Dec 2015
Managed corporate communications, website content, internal communications, branding initiatives and flagship corporate events. Collaborated with business leaders and external agencies to strengthen brand visibility, digital presence and employee engagement.
Senior Executive – Marketing Communications | Quatrro Global Services
Aug 2011 – Jul 2013
Supported integrated marketing communications across multiple international markets by creating marketing collateral, digital content and communication assets for global business teams while ensuring consistent brand messaging.
Master of Arts in Journalism & Mass Communication – Delhi School of Communication
Bachelor of Arts (Honours) – Gargi College, Delhi University
