Prabhakaran S

Area Sales Manager with over 5 years of proven success in B2B distribution and commercial supply chain sectors. Demonstrated ability to aggressively expand market share, build robust dealer networks, and deliver consistent revenue growth. Expert in driving regional sales for a comprehensive portfolio of construction and finishing materials—including Plastic Moulded Furniture's, School Bags, sanitaryware, premium tiles, cement, structural steel, and paints.

Combines sharp commercial acumen with strong operational control to optimize territory performance and maximize business profitability.

Area Sales Manager - MUKUNDH RS Tradelinks - Coimbatore, India

(2024-01 - 2026-07)

• Led a high-performing area sales team of 6, overseeing territory administration, promotional marketing campaigns, and client acquisition to consistently expand regional market share.
• Drove the regional distribution strategy for high-demand building materials, successfully expanding sales volume in core structural products alongside high-margin categories like Cement, sanitaryware, and floor/wall tiles.
• Cultivated strong key account relationships with primary Govt road Contractors, developers, and vendors, serving as the lead negotiator for strategic regional pricing models and supply agreements.
• Maximized territory revenue through cross-selling, leveraging existing contractor relationships to supply fully integrated material packages (structural, electrical, plumbing, and finishing) as a single-source supplier.
• Optimized area sales strategies and inventory forecasting, collaborating with procurement teams to ensure consistent product availability and on-time fulfillment for major commercial and residential projects.

Area Sales Manager - Sindhiya Plastic Industries - Coimbatore, India

(2013-12 - 2015-06)

• Responsible for expanding the market presence of the "Surprise" brand of plastic moulded furniture by identifying, appointing, and managing distributors and dealers across the assigned territory.
• Regularly monitored distributor and dealer performance, conducted market visits, maintained strong customer relationships, and ensured effective market coverage and sales growth
• Generated new business leads, identified revenue opportunities, prepared sales reports, and analysed market trends and competitor activities to support business development.
• Spearheaded territorial market expansion for Surprise, a brand of plastic moulded furniture, successfully managing and scaling sales operations across the Madurai, Salem, Vellore, and Coimbatore regions.

Assistant Manager - Kotak Mahindra Bank - Coimbatore, India

(2022-11 - 2023-12)

• Accelerated retail asset growth by acquiring high-value New-To-Bank (NTB) customers and corporate accounts, while actively tracking branch transactions to identify upsell opportunities.
• Managed strategic client portfolios to drive robust cross-selling performance across key financial products, including CASA, Life Insurance (LI), General Insurance (GI), and Fixed Deposits (FD).
• Monitored daily account transactions and maintained strict adherence to banking regulations, KYC norms, and internal compliance standards to deliver premium service quality.

Store Supervisor - MUKUNDH RS Tradelinks - Coimbatore, India

(2016-11 - 2021-03)

• Kept records of expenditure, sales figures, and employee performance.
• Evaluated supply and availability of stock and profit margin; monitored shelf stock, product display, damages, and wastage.
• Maintained the general appearance of the store and investigated market trends to offer products appealing to customers.
• Addressed customer requests, comments, and complaints.

Sales Executive - Udhaya TV Showroom & Furniture - Devakottai, India

(2009-01 - 2013-12)

• Counter Sales & Retail Operations: Managed high-volume counter sales for diverse product categories, including home appliances (TV, Refrigerator, AC, Washing Machine) and premium home furniture (Sofas & Furniture's).
• Evaluated walk-in customer needs to strategically cross-sell electronic appliances alongside furniture packages, significantly increasing the average transaction value per customer.
• Driven New Customer Acquisition: Successfully secured 150+ new Sun Direct DTH connections per month through aggressive field marketing, local area advertising, and targeted village

MBA - Finance and HR - Karpaga Vinayaga Institute of Management

BBA - Business Management - Alagappa Govt Arts College