Pragya Rai

Results-driven Social Media Manager and Brand Strategist with 5+ years of experience scaling digital presence and driving business growth through high-impact content and data-backed strategies. Skilled in short-form video storytelling, multi-platform content management, Meta Ads, and audience engagement. Proven ability to bridge creative execution with measurable sales outcomes — building loyal digital communities while consistently exceeding brand visibility and lead generation targets.

Digital Marketing Executive - Butterfly Ayurveda Pvt Ltd - Gurugram

(2024-12)

• Develop and execute monthly content calendars across 6+ platforms (Instagram, Facebook, LinkedIn, YouTube, Pinterest, X) ensuring consistent brand voice and messaging.
• Lead end-to-end production of Reels and educational videos using VN Editor and InShot, with a focus on audience retention and organic reach growth.
• Track and analyze weekly performance metrics to identify trends and pivot content strategies for maximum impact.
• Drive influencer collaborations and partnership campaigns that boosted overall brand visibility by 40%.
• Oversee community management by monitoring comments, DMs, and audience interactions to foster brand loyalty.
• Coordinate with internal teams to align content output with product launches, seasonal campaigns, and business objectives.

Social Media & Marketing Executive - VLCC Institute - Gurugram

(2024-04 - 2024-11)

• Designed and executed content-led digital strategies across Instagram, Facebook, and Google Business Profile to drive student inquiries and brand awareness.
• Planned and managed Meta Ad Campaigns (Facebook & Instagram Ads), achieving a 25% increase in organic and paid student inquiries.
• Created high-impact promotional creatives, Reels, and visual assets using Canva and CapCut aligned with campaign objectives.
• Managed Google My Business (GMB) profile to improve local SEO visibility and drive footfall to the institute.
• Monitored platform analytics engagement rates, impressions, and reach and prepared regular performance reports.
• Coordinated with the sales and admissions team to align digital content with enrollment targets and conversion goals.

Customer Care Executive – Sales & Marketing - VLCC - Gurugram

(2023-03 - 2024-03)

• Counseled prospective students on professional beauty and wellness courses, consistently achieving monthly enrollment and revenue targets.
• Managed high-volume inbound inquiries across multiple channels, maintaining a 95%+ customer satisfaction rate.
• Conducted outbound follow-up calls with leads, nurturing prospects through the sales funnel to conversion.
• Maintained accurate CRM records of all customer interactions, course enrollments, and follow-up schedules.
• Prepared monthly analytical reports on inquiry-to-conversion ratios to help optimize the sales funnel.
• Collaborated with the marketing team to align messaging and improve lead quality from digital campaigns.

Sales & Marketing Executive - Asort Pvt. Ltd. - Gwalior

(2020-03 - 2023-04)

• Developed and executed local marketing strategies that significantly boosted product visibility, customer acquisition, and repeat business.
• Built and maintained a strong network of clients, distributors, and brand partners through consistent relationship management.
• Recruited, onboarded, and motivated a team of network marketers to meet and exceed monthly sales targets.
• Organised promotional events, product demos, and brand campaigns to educate and engage potential customers.
• Conducted market research and competitor analysis to identify emerging trends and sales opportunities.
• Analyzed sales data and delivered regular performance reports to management to support strategic decision-making.

Area Sales Manager - Soft Tech Pvt. Ltd. - Jhansi

(2019-12 - 2020-01)

• Spearheaded B2B EdTech sales targeting schools, managing the complete sales cycle from cold calling and product demonstrations to deal closure.
• Identified and developed new school accounts through targeted outreach, site visits, and relationship building with decision-makers.
• Delivered customized product presentations tailored to institutional needs and academic requirements.
• Consistently met quarterly sales quotas and represented the brand at regional education fairs and trade events.
• Managed and tracked all sales leads and pipeline activity to ensure timely follow-up and conversion.

BA - Govt. P.G. College (2019) Datia

12th Standard - MLB Girls H.S. School (2016) Datia