Snigdhadeb Guha

As Social Media Specialist and Brand Account Manager at JustWords, responsible for planning and executing social media strategies, managing client relationships, and overseeing digital initiatives.

Social Media Specialist & Brand Account Manager at JustWords (2026-06 – Present)

As Social Media Specialist and Brand Account Manager at JustWords, responsible for planning and executing social media strategies, managing client relationships, and overseeing digital initiatives.

• Plan and execute social media strategies, content calendars, campaigns, and platform-specific creatives for client brands.
• Track trends, engagement, and performance to continuously improve reach, visibility, and audience interaction.
• Coordinate with copy, design, and account teams to ensure timely, consistent, and brand-aligned social communication.
• Act as the primary point of contact between Justwords and clients, understanding their business goals, brand requirements, and campaign priorities.
• Manage projects, timelines, deliverables, and internal teams to ensure smooth execution across digital and creative initiatives.
• Build strong client relationships while identifying opportunities to improve campaigns, add value, and grow the account.

Creative Strategist at Technians Softech Private Limited (Now Nians) (2025-08 – 2026-06)

As a part of Content and Communication Team, developing creative strategies and content execution across multiple channels.

• Develop big-idea concepts for campaigns across social media, digital ads, brand films, web content, and integrated marketing.
• Translate brand goals into actionable creative strategies and content plans.
• Conduct competitive research, trend analysis, and audience behaviour mapping to build effective creative directions.
• Collaborate with marketing, design, and product teams to ensure cohesive brand communication.
• Write compelling copies for social media, ads, websites, blogs, product pages, and email campaigns.
• Craft brand tone, messaging frameworks, taglines, and storytelling narratives.
• Ensure all content is aligned with SEO, brand guidelines, and campaign intentions.
• Edit and refine content to maintain clarity, consistency, and creativity.
• Provide strong conceptual directions for design teams, moodboards, and visual style guides.
• Ideate creatives for static posts, carousels, videos, reels, banners, and ads.
• Work closely with designers to ensure visuals match copy, tone, and strategic intent.
• Lead brainstorming sessions and convert ideas into crisp visual briefs.
• Use Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro) to produce or guide design assets.
• Collaborate on mockups, layouts, visual frames, and content prototypes.
• Work with Canva, Figma, and other tools to create quick concepts, wireframes, and social media graphics.
• Develop detailed content calendars for brands across social channels.
• Plan TOFU-MOFU-BOFU content for marketing funnels.
• Ensure timely execution of campaigns, content drops, and seasonal ideas.
• Present ideas, pitches, and creative decks to clients and stakeholders.
• Interpret briefs, understand brand tone, and convert requirements into strong creative outputs.
• Lead creative discussions and ensure seamless communication between copy, design, and strategy teams.

Process Executive at Cognizant Technology Solutions (2024-04 – 2025-08)

As a part of Google Ads Policy Team, handled complex Google Ads cases exclusively via international voice calls, providing direct phone support to advertisers, agencies, and Google account managers across global markets.

• Handled complex Google Ads cases exclusively via international voice calls, including account suspensions, policy violations, and ad disapprovals — ensuring policy-compliant and client-friendly resolutions.
• Provided direct phone support to advertisers, agencies, and Google account managers across global markets (North America, EMEA, APAC), addressing concerns with clarity, empathy, and expertise.
• Took full ownership of escalated issues over calls, coordinating with internal policy, technical, and account teams to resolve cases within strict SLA timelines.
• Offered real-time guidance over calls on campaign optimizations, audience targeting, location settings, bidding strategies, and compliance under sensitive ad categories.
• Managed high-impact and priority cases through direct phone communication, often dealing with premium advertisers and high-level stakeholders.
• Maintained CSAT (Voice): 90%+
• Maintained DSAT: <10%
• Maintained Average Time to Resolution (Calls): <48 hours
• Maintained Customer Sentiment Score: 70%+
• Frequently recognized by leadership for exceptional call handling in sensitive and complex cases, particularly with escalated or high-revenue accounts.
• Trained and mentored new joiners on voice processes — including call handling techniques, objection resolution, tone modulation, and compliance discussions — to ensure consistent quality in international support.

ML DATA ASSOCIATE-I at Amazon Development Centre (2022-08 – 2023-09)

As a part of ADS Editorial Writing Team, published news on a timely manner with improvisations on Alexa AI. Detected bugs on Alexa utterances, categorized defects, and worked on Alexa information and international domain to give better user experience.

• Publish news daily on a timely manner with improvisations on Alexa AI.
• Detect bugs on Alexa utterances and categorize defects.
• Work on Alexa information and international domain to give better user experience.
• Serve both domestic and international customers by providing product (Alexa) and service (Alexa Devices Services) information and resolving product and service problems.

Freelancer at Freelancer (2020 – 2022)

Developed and published digital content, social media content, and academic papers.

• Developed and published digital content.
• Developed social media content.
• Written more than 200 academic content papers in Marketing, Economics, Management, Sociology, Psychology, Nursing and General fields with star ratings in client service.

10th Board – Baranagore RKM (2005 – 2016)

12th Board – BT Road Govt. Sponsored High School (2016 – 2018)

BTech in Mechanical Engineering – Meghnad Saha Institute of Technology (2018 – 2022)