Sales and Marketing Lead at Mpower A.S.C.E.R.T. Institute (2026-01 – Present)
- Handled the end-to-end content pipeline for the MBBS admissions in Georgia campaign, developing targeted lead funnels, website copywriting, and social media management.
- Drafted collaborative partnership guidelines, visual storytelling guides, and an end-to-end content strategy for the company and associates.
- Overseeing sales and marketing efforts across regions and for partner universities.
Technical Copywriter at Nava Software Solutions (2025-05 – 2025-11)
- Handled the end-to-end content pipeline for a key offshore client, developing targeted outreach campaigns, website copywriting, and social media management.
- Improved content marketing, delivery, and conversion rates by optimizing assets and platforms, using direct copy, and mapping the customer journey.
- Created targeted campaigns for Microsoft business applications, directly contributing to $400,000 in quarterly revenue in Q3 2025.
Marketing and Communications Executive at L&T Technology Services (2025-01 – 2025-03)
- Coordinated marketing strategies for an international engineering services company, aligning tech case studies with target B2B buyer profiles.
- Wrote and edited white papers on engineering transformation, connected IoT devices, and cloud migrations.
- Managed multi-channel email campaigns, tracking performance metrics to optimize open rates and drive sales opportunities.
Senior Executive – Content Writing at Intelliswift Software (2024-09 – 2024-12)
- Wrote deep-tech content portfolios, including technical data sheets, strategic SaaS guides, and enterprise blogs.
- Created marketing assets for Salesforce Agentforce AI integrations, outlining how automated agents can handle complex customer inquiries.
- Developed technical collateral for Smartsheet integrations to show how automated workflows improve PMO project efficiency.
Associate Solution Leader – Branding & Communications at Brane Enterprises (2024-06 – 2024-09)
- Directed brand positioning and marketing copy for Brane AI's specialized hardware devices and research centers.
- Led the creative direction and scriptwriting for video assets used in high-profile product demonstrations.
- Collaborated with product engineering teams to turn technical hardware specifications into engaging marketing narratives.
Lead Content Strategist at Relanto Global Private Limited (2023-10 – 2024-05)
- Formulated and executed the communication strategy for the acquisition of SRS Software Services by Relanto AI in September 2022, ensuring seamless brand transitions.
- Managed the content calendar across web and social channels, translating technical AI integrations into compelling executive value propositions.
- Led cross-functional workshops with product and sales leaders to align technical capabilities with key client business priorities.
Senior Content Writer at Flatworld Solutions (2023-02 – 2023-10)
- Managed global corporate communication channels, coordinating with regional marketing teams to maintain brand consistency.
- Edited and updated high-volume content repositories to align with modern search guidelines and UX design principles.
- Collaborated with offshore clients to develop targeted email newsletters, social media campaigns, sales collateral, and industry-specific case studies.
Senior Content Marketer at Tezo (Formerly Technovert Pvt Ltd) (2021-08 – 2022-12)
- Developed B2B content strategies for enterprise IT solutions, publishing in-depth white papers and blogs on cloud analytics, conversational AI, and multi-cloud platforms.
- Marketing copywriter and technical writer during Keka HR's $60 million Series A funding round, positioning automated HR workflows as key to business efficiency and scale.
- Published research-driven blogs explaining complex architectures, such as Azure Data Factory, Snowflake data lakes, and Microsoft Dynamics 365, to help enterprise IT decision-makers choose software platforms.
Creative Copywriter at Zerozilla Technologies (2020-11 – 2021-08)
- Wrote high-converting landing page copy, product descriptions, and ad campaigns for B2B and B2C clients.
- Researched and wrote SEO-optimized blogs and articles that helped clients capture organic search traffic.
- Published a debut paperback novel, Ripped Jeans & The Perfect Tan, through Notion Press in May 2020, demonstrating strong creative writing and long-form narrative skills.
Academic and Technical Writer (Freelance Partnership) at Livingston Research (2017-09 – 2019-08)
- Produced detailed research reports and academic publications under strict editorial standards for global clients.
- Conducted primary and secondary research, verifying data points across dense technical domains.
- Maintained high-quality scores by strictly adhering to specific formatting guidelines, citation protocols, and research methodologies.
Co-Founder, Trainer, Facilitator & Marketing Lead at Mpower A.S.C.E.R.T. Institute (2016-06 – 2019-11)
- Co-founded a charitable educational trust dedicated to community development and academic access.
- Handled the organization's initial digital footprint, including website design and local outreach campaigns.
- Collaborated with the Excise Department of Calicut in 2017 to design and run anti-addiction campaigns, using local media to reach key demographics.
- Designed and ran employability workshops for young adults in partnership with the Ministry of Human Resources across multiple southern Indian states from 2016 to 2019.
- Managed regional operational logistics and financial records during an eight-month international business engagement in Zambia in 2017, proving adaptability in diverse work settings.
