Shreya Kumar
Copywriter | Content Strategist | Brand Marketer
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About
A copywriter and content strategist who enjoys turning insights into impactful ideas through thoughtful storytelling. With 5 years in advertising, I've worked on shaping brand voices, building campaign narratives, and bringing stories to life through sharp copy.
Experience
SR. COPYWRITER at popkorn (Value360 group) (2024-07 – Present)
- Led copy and content strategy for multiple brands across digital and integrated campaigns
- Played a key role in pitch ideation and concept development, contributing to new business wins
SR. CONTENT STRATEGIST at Digitale (2021-09 – 2024-07)
- Led copywriting & strategy planning for several brands
- Spearheaded ideation for pitches, launch & topical campaigns
- Development & implementation of content strategy in alignment with clients' business goals
DIGITAL CONTENT MANAGER at MarketingYoung (2021-04 – 2021-09)
- Copywriting for social media, digital ads
- Led social media marketing for clients and company profiles
- Email marketing
FREELANCER at Freelancer (2020-08 – 2022-06)
- Copywriting, social media marketing, hosting IG live sessions for clients
SOCIAL MEDIA MARKETING EXECUTIVE at Expedify.io (2021-01 – 2021-02)
- Ideating creatives, writing copy for social media posts
- Making content calendars
- Social media management and conducting competitor analysis
Education
PG Certification in Digital Marketing and Communication – UPGRAD & MICA (2020-11 – 2021-06)
B A in Media and Communication – MANIPAL INSTITUTE OF COMMUNICATION, MAHE (2017 – 2020)
