Creative Content Writer/Copywriter
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A Creative writer with 7+ years of experience turning ideas into compelling content and copy. I bring originality, strategic insight, and a passion for storytelling that fuels both brand growth and big-picture thinking. Always aiming higher — for the brands I write for, and for myself as a creative professional.
Content Executive at Choice Connect (2025-08 – Present)
Created and managed content across contests, social media, products, features, campaigns, webinars, IPO launches, conferences, image creatives, in-apps, pop-ups, video scripts, and transactional/backend comms, including regional-language via SMS, Push, Email, WhatsApp, Telegram, and RCS, while also proofreading and editing it. Did user welcome flows. Used tools like MoEngage, Infobip, Vilpower, Vibgyor, and Canva.
Freelance at Freelance (2024-05 – 2025-07)
Did freelance writing for a Travel, Sports & Digital marketing website. I also upskilled myself in various content & digital marketing courses from Henry Harvin.
Senior Content Executive at The Khel Group/ Boom Games (2020-12 – 2024-04)
Worked on the marketing & retention content of their 4 products: KhelPlay Rummy, KhelChamps, KhelFactory, and RummyVerse.
Content Writer at Domainz Guru (2019-02 – 2020-06)
Worked for in-house websites and clients. Wrote blogs & articles and uploaded via WordPress CMS. Also worked on website content, testimonials, captions, image content, and monthly social media calendars.
Content Writer at Neerja Learning Pvt. Ltd. (2018-03 – 2019-01)
I wrote educational content for their app and website in the subjects of English, Maths, & G.K. I wrote hundreds of QnAs in multiple choice format from Sr.Kg to 7th Std.
Copywriter at Eyecatchers.co (2017-09 – 2018-01)
For various clients from the food industry, garments industry, in-house ventures, real estate, hospital, salon & spa, and apps, I wrote blogs, articles, website content, social media captions & creative copies, PR, content for banners, flyers, leaflets, handbills, newspaper articles, database content for app/website, product descriptions, and translation.
Content Writer at Digital Cube Tech Pvt. Ltd. (2017-04 – 2017-08)
For various Indian clients, I wrote SEO blogs, external submission articles, product review & descriptions, website content, and PlayStore reviews.
Post Graduate Program in Content Writing – Henry Harvin Education
Bachelor in Production Engineering – Mumbai University
