Preethi Aishwarya

Detail-oriented professional transitioning into Executive Assistance after building a strong foundation in coordination, scheduling, and cross-functional project management within marketing environments. Experienced in managing content calendars, coordinating multiple stakeholders and timelines, handling client and vendor communications, preparing business documentation, and keeping fast-moving projects organized end to end. Comfortable owning a principal's calendar, inbox, and daily priorities the same way I've owned campaign calendars and client accounts — with structure, discretion, and followthrough.

Proficient in MS Office and Google Workspace, with a working style built on anticipating needs, managing multiple priorities simultaneously, and ensuring nothing falls through the cracks.

Marketing Associate – AI - White Panther Creations

(2026-01)

• Developed AI-driven advertising concepts, scripts, and creative copy for retail and FMCG brands, ensuring alignment with client objectives and brand positioning.
• Managed end-to-end social media content planning, including content calendars, reels, campaign creatives, and brand storytelling initiatives to enhance audience engagement and visibility.
• Executed influencer outreach, brand partnerships, and client acquisition activities through market research, prospect identification, and proposal development.
• Conducted and optimized Instagram advertising campaigns, driving engagement and improving campaign performance.
• Designed and implemented marketing strategies for seasonal and promotional campaigns, increasing content reach and brand awareness.
• Coordinated client communications, gathered requirements, prepared project documentation, and ensured timely delivery of marketing initiatives.
• Performed market research and competitor analysis to support strategic decision-making, pricing models, and service positioning.
• Established project management workflows and tracking systems to improve team collaboration, operational efficiency, and delivery timelines.
• Collaborated with cross-functional teams including creative, HR, accounts, and operations to align marketing efforts with organizational goals.
• Supported talent acquisition activities by managing job postings, sourcing candidates through LinkedIn, conducting initial screenings, and coordinating onboarding processes.
• Prepared and maintained business documentation, including proposals, partnership agreements, scopes of work, and client-facing presentations.

Fashion Marketing Consultant - Diesel - Hyderabad

(2025-02 - 2025-07)

• Delivered strong in-store brand communication by aligning customer conversations with ongoing marketing narratives.
• Prepared weekly visual merchandising decks and coordinated in-store display execution for impactful retail storytelling.
• Managed influencer outreach and campaign logistics to boost brand visibility across the Hyderabad market.
• Conducted market research to analyze local retail trends, consumer preferences, and competitor activity, providing actionable insights for merchandising decisions.
• Maintained and organized client and lead databases to streamline sales outreach and improve customer engagement.
• Facilitated coordination between marketing and sales teams through structured data management and campaign support.

Marketing Associate - Hair Science Clinic

(2024-02 - 2025-02)

• Managed end-to-end social media operations across Instagram, Facebook, and YouTube, creating and publishing educational content (reels, posts, stories) on hair health topics.
• Wrote and published educational content across Instagram, Facebook, and YouTube covering hair health topics — including reels, posts, and stories.
• Scripted cue sheets and supported video production across multiple shoot days; edited reels using InShot to deliver engaging, high-performing content.
• Executed paid advertising campaigns on Meta platforms to drive reach, engagement, and lead generation.
• Authored 40+ answers on Quora to establish brand authority and improve organic visibility.
• Handled Instagram DMs and comment queries, while conducting follow-up calls with prospective clients to support conversions.
• Developed email marketing templates and drafted personalized pre-operative communication for international clients.
• Coordinated WhatsApp broadcast campaigns to enhance patient communication and engagement.
• Managed influencer collaborations, including outreach and coordination, to expand brand presence.
• Contributed to a feature article in WOW Magazine, supporting brand visibility efforts.
• Supported overall digital growth and streamlined patient communication workflows through cross-functional coordination.

B.Tech - CS & Business Systems - GITAM University, Hyderabad (2020 - 2024)

Board of Intermediate Education - Maths, Physics, Chemistry - Board of Intermediate Education (2018 - 2020)

Board of Secondary Education - Board of Secondary Education (2018)