Prem Chandra

Technical SEO Specialist with 11 years of experience in Search Engine Optimization and Digital Marketing, with progressive career growth from SEO Executive to SEO Engineer to Technical SEO Specialist. Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Search Intent, Competitor Analysis, Content Strategy, SEO Audits, Internal Linking, Backlink Analysis, Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog. Experienced in advanced SEO activities including Crawling & Indexing, Keyword Clustering, Content Gap Analysis, Core Web Vitals, Structured Data, Schema Markup, SERP Optimization, SEO Analytics, AEO, GEO, Semantic SEO, Entity SEO, and AI Search Optimization.

Experienced in team coordination, task allocation, SEO reporting, stakeholder communication, and cross-functional collaboration.

TECHNICAL SEO SPECIALIST at PMS Technosoft Pvt. Ltd. (2024-06 – 2026-07)

• Develop and execute Technical SEO and AI Search strategies to improve organic visibility, traffic, leads, and conversions.
• Conduct comprehensive technical SEO audits covering crawling, indexing, canonicalization, redirects, XML sitemaps, robots.txt, duplicate content, and site architecture.
• Perform keyword research, keyword clustering, search-intent analysis, entity analysis, competitor research, and content-gap analysis.
• Optimize content for Semantic SEO, AEO, GEO, AI Overviews, AI Mode, Featured Snippets, and People Also Ask.
• Implement and validate Schema Markup, structured data, and entity optimization.
• Optimize internal linking, information architecture, URLs, navigation, and crawl efficiency.
• Use Google Analytics 4 and Google Search Console to analyze organic traffic, rankings, CTR, engagement, conversions, indexing, and search opportunities.
• Monitor AI Search visibility, brand mentions, citations, AI-generated search exposure, and emerging search trends.
• Monitor Google algorithm updates, ranking fluctuations, traffic drops, indexing issues, and technical SEO errors.
• Coordinate with development, content, and marketing teams to implement SEO recommendations and resolve technical issues.
• Prepare SEO reports and communicate performance insights, opportunities, and priorities to stakeholders.

SEO ENGINEER at AAN IT SOLUTIONS Pvt. Ltd. (2018-11 – 2024-10)

• Conducted keyword research and keyword analysis using Google Keyword Planner to identify relevant search opportunities.
• Performed competitor analysis, including backlink audits, traffic analysis, keyword research, and competitive SEO analysis.
• Executed On-Page SEO and Off-Page SEO activities to improve organic rankings and search visibility.
• Managed social media profiles and pages as part of Social Media Optimization (SMO) activities.
• Managed and supported PPC campaign activities and coordinated paid-search initiatives.
• Managed and supported technical SEO infrastructure across AWS EC2, Microsoft Azure, DigitalOcean, and Cloudflare environments.
• Worked on website speed and performance optimization, including Core Web Vitals, server response time, caching, CDN optimization, and technical SEO implementation.
• Supported website migrations and server changes while maintaining SEO-friendly URLs, redirects, indexation, and organic visibility.
• Collaborated with development and marketing teams to resolve technical SEO and website-performance issues.
• Monitored SEO performance and implemented recommendations to improve organic search visibility and website performance.

SEO EXECUTIVE at RNF Technologies Pvt. Ltd. (2014-06 – 2017-06)

• Optimized website content, meta titles, meta descriptions, URLs, headings, internal linking, and images.
• Monitored keyword rankings, organic traffic, CTR, conversions, and overall SEO performance.
• Executed link-building campaigns, backlink analysis, local SEO, and Google Business Profile optimization.
• Managed Google Search Console, GA4, SEMrush, and Ahrefs for SEO monitoring and analysis.
• Conducted keyword research and competitor analysis to identify organic growth opportunities.
• Prepared SEO performance reports and implemented recommendations to improve organic rankings, traffic, leads, and conversions.
• Supported On-Page SEO and Off-Page SEO strategies across client websites.
• Identified website optimization opportunities based on search performance, keyword trends, and competitor activity.

MASTER OF COMPUTER APPLICATIONS (MCA) – Uttar Pradesh Technical University (UPTU) (2011)