Siva Sankaran

With 4+ years of experience as a Senior Digital Marketing Executive, I have a strong track record of driving online growth through strategic SEO, PPC, and content marketing, with hands-on experience optimizing Shopify, Shopware, React-based, static, and dynamic websites. Skilled in creating high-impact Google Ads and Meta Ads campaigns that generate quality leads and boost ROI. Experienced in building SEO automations and applying GEO and AEO optimization to increase brand visibility in AI platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Developed a structured skill set for SEO activities covering on-page content, technical SEO, and AI citation readiness, and seeking a full-time position that offers professional challenges and leverages my interpersonal, time management, and problem-solving skills.

Senior Digital Marketing Specialist - Beeyoond Gaming (Sportstech Germany) - Madurai Branch

(2025-12)

SEO & Performance Marketing

• Structured SEO-friendly page architectures for product, category, and landing pages aligned with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) best practices to increase visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Led cross-functional coordination across SEO, content, Shopify development, and IT teams to grow organic traffic and leads across 7 international markets (DE, AT, CH, ES, FR, IT, NL).
• Supported Shopify migration and optimization projects, including URL structures, redirects, localization, canonical tags, hreflang, sitemap configuration, and indexation.
• Implemented Programmatic SEO (P.SEO) strategies to efficiently generate and scale localized content across various country-level domains (e.g., https://homegymratgeber.de/, https://equipementdefitness.fr), significantly expanding international search footprint and localized reach.
• Conducted keyword research, competitor analysis, and technical SEO audits (Screaming Frog, Ahrefs, SEMrush), including duplicate content and hreflang audits, improving rankings and search visibility.
• Analyzed website performance through Google Analytics and Google Search Console, producing monthly reports on traffic, keyword rankings, indexing status, and conversions.
• Executed Google Ads campaigns with a strong performance marketing focus, driving qualified leads and improving conversion rates across product categories.
• Managed and optimized Meta (Facebook and Instagram) Ads campaigns, maximizing ROI and consistently generating high-volume, high-quality leads.
• AI & Marketing Automation (Claude Skills + n8n)
• Built an end-to-end WordPress content pipeline automation (n8n) that generates, formats, and publishes articles directly to the site, removing all manual steps from the publishing process.
• Developed reusable AI skill sets that generate SEO-optimized meta titles and meta descriptions for all live product and category pages, improving crawlability and accessibility.
• Automated image SEO by bulk-generating alt text, file names, and image titles for Shopify media, enhancing accessibility, crawlability, and visibility in Google Image Search.
• Created a keyword research automation (n8n) that generates GEO and AEO-focused keywords, benchmarks them against competitor coverage, and maps each keyword to the right placement across blog, product, and category pages.
• Designed Claude skills that produce GEO/AEO-optimized FAQs for product and category pages, targeting People Also Ask and AI search queries, supported by an FAQ audit and gap analysis framework.
• Deployed a Grok AI bot to run AI visibility checks and site audits for sportstech.de, monitoring brand presence across AI search engines and identifying technical SEO issues for resolution.

Digital Marketing Executive - Syngrid Technologies Pte Ltd - Madurai

(2025-07 - 2025-12)

• Created and executed result-oriented Meta Ads and Google Ads campaigns, optimizing ad copy, audience targeting, and bidding strategies to maximize ROI and conversion rates.
• Wrote three SEO-optimized website content pieces for key products and services.
• Wrote three weekly blog articles focused on industry insights and service updates, supporting content marketing.
• Created engaging social media poster content every week, aligning visuals and copy with brand tone and marketing objectives to boost online engagement.
• Managed the team, coordinating tasks across content, SEO, and web work to improve website traffic and generate organic leads.
• Monitored and analyzed website performance metrics using analytics tools and prepared detailed monthly reports highlighting traffic trends, keyword rankings, and lead conversions.
• Collaborated on various client projects across different industries, customizing digital strategies to meet client goals and improve brand presence.
• Planned and implemented email marketing campaigns, improving customer retention and engagement through targeted communication strategies.
• Conducted keyword research, competitor analysis, and SEO audits, contributing to sustained improvements in organic search rankings.

Digital Marketing Executive - Uplogic Technologies Pvt Ltd - Madurai

(2024-03 - 2025-04)

• Daily monitoring of website performance, updating keyword rankings, and tracking traffic.
• Coordinated with developers to fix on-page issues and resolve them.
• Managed the company's social media platforms, including LinkedIn, Facebook, Instagram, and Twitter. Created engaging posters and content to improve brand awareness and increase followers.
• Created and monitored Google Ads and Meta Ads campaigns, maximizing ROI and generating high-quality, high-quantity leads from their platforms.
• Designed email marketing templates.
• Researched and analyzed competitors to create new strategies that work on our website.
• Maintained and monitored Google Search Console and Bing Webmaster Tools, resolving crawling and indexing issues for better site visibility.
• Coordinated with the content writer team to create user-friendly articles.

Digital Marketing Executive - Clarisco Solutions Pvt Ltd - Madurai

(2022-05 - 2023-12)

• Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
• Researched and analysed competitor websites and advertising links to gain insight into new strategies.
• Tracked, reported, and analysed website analytics to drive strategy and improve user experience.
• Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
• Collaborated with a team to investigate critical SEO-related issues and provided impactful solutions.
• Maintained social media profiles, engaged with followers, and created content strategies for digital media.

MBA / Master of Business Administration - Marketing and HR - Dr. Sivanthi Aditanar College of Engineering (2019 - 2021)

B.Sc (c.s) / Bachelor of Computer Science - Kamaraj College (2016 - 2019)