Pritam Mohanty

Results-driven Territory Sales Manager with an MBA in Agricultural Business Management and 2+ year of frontline experience at Yara International — a global leader in crop nutrition. Proven track record in territory management, channel development, and sales execution, achieving 150% YoY sales growth. Deep expertise in product promotion, market & competition intelligence, farmer engagement, and distributor/dealer network expansion across Maharashtra and Bihar.

Certified in organic farming; adept at translating agronomy insights into actionable sales strategies for Rabi and Kharif seasons.

Territory Sales Manager at Yara International (2024-04 – Present)

Crop Nutrition & Specialty Fertilizers | Rabi & Kharif Portfolio | Multi-District Territory (3 Districts)

• Managed end-to-end territory sales for Yara's crop nutrition and specialty fertilizer portfolio across territory, achieving 150% YoY revenue growth through structured pipeline management, targeted farmer programs, and rigorous monthly target tracking.
• Expanded and maintained the company channel database by identifying, prospecting, and onboarding 15+ distributors and 50+ ROS retailers; conducted distributor sales potential analysis to prioritize high-value channel partners and optimise territory coverage.
• Designed and executed sales campaigns, van campaigns, farmer meetings, product demonstrations, and promotional events jointly with the local sales and development team; led trials visits, trade fairs, and farmer awareness camps to drive product adoption across the territory.
• Built and maintained robust market & competition intelligence database — including periodic pricing surveys, competitor product benchmarking, seed technology watch, and market trend analysis — and conveyed actionable insights to the Area Sales Manager through structured weekly and monthly reports.
• Managed order taking, sales execution, and follow-up by ensuring direct and indirect customers confirmed orders to Customer Service; proposed and implemented corrective actions when territory sales targets were at risk, consistently delivering on time.
• Monitored receivables and drove credit management activities: reviewed account payment conditions, identified past-due accounts, and executed collection actions in coordination with the Credit Management team — maintaining zero credit default throughout tenure.
• Handled customer claims & complaints end-to-end by coordinating with the Product Development Representative for field investigation, root-cause analysis, and resolution — ensuring high customer satisfaction and loyalty.
• Tracked competitor activities, new product launches, pricing movements, and retailer margins across the territory; compiled bi-weekly intelligence reports that informed regional pricing strategy and promotional planning.
• Yara Rega Special Project — Go-to-Market Launch, Jalgaon (May–Dec 2024): Led complete territory sales, dealer development, and farmer engagement for the launch of Yara Rega specialty fertilizer in Jalgaon, Maharashtra — a high-potential banana and onion growing belt. Executed full go-to-market strategy including product trials, field demonstrations, dealer activation, farmer awareness camps, and competitive mapping; drove product adoption from zero to measurable commercial penetration within 6 months through targeted programs and real-time field insights.

Market Analyst Intern at FMC Corporation (2023-12 – 2024-02)

Agrochemicals | Market Research & Competitor Intelligence | Farmer Outreach

• Conducted structured market research and competitor benchmarking across the assigned territory to identify sales opportunities, white spaces, and pricing gaps for FMC's agrochemical product portfolio.
• Supported field demonstrations and farmer outreach programs alongside the Area Sales Manager; analysed qualitative and quantitative field data to generate actionable market insights for the regional sales team.
• Assessed distributor sales potential and collected customer needs data to build territory-level opportunity maps; contributed to demand forecasting and promotional planning for upcoming crop seasons.

MBA in Agricultural Business Management – Dr.

Rajendra Prasad Central Agricultural

University, Pusa, Bihar (2022 – 2024)

B.Sc. (Hons.) in Agriculture – Centurion University of Technology & Management, Gajapati, Odisha (2018 – 2022)

XII – HSC Board – Stewart Science College, Cuttack, Odisha (2015 – 2017)