Priyal Verma

MBA graduate specializing in Global Marketing with a cross-functional background in journalism, engineering, and business analytics. Experienced in data analysis, reporting, market research, audience analytics, campaign performance measurement, and CRM-based analytics. Skilled at translating complex data into actionable insights, monitoring KPIs, identifying performance trends, and supporting data-driven business decisions using Excel, Power BI, Tableau, SPSS, and Google Analytics.

Assistant Producer - CNN-News18

(2022-09 - 2024-01)

• Produced 200+ national and international news bulletins across political and current affairs, reaching 25M+ viewers
• Created 300+ data-driven visual assets (charts, infographics, on-screen graphics), ensuring 98% accuracy in live broadcasts
• Analysed audience behaviour, engagement metrics, and content performance to identify trends, support reporting, and optimize content strategy, contributing to a 30% improvement in audience engagement.
• Conducted A/B testing on content formats, analysed performance metrics, and reported findings to support data-driven content decisions.
• Managed 500+ live production elements (scripts, visuals, transitions, coordination) under high-pressure deadlines, ensuring seamless execution

Trainee Journalist (Full-Time) - WION

(2021-08 - 2022-07)

• Scripted 180+ global prime-time stories across international affairs, geopolitics, and policy, contributing to a 40% increase in audience retention
• Generated 8M+ daily impressions through multi-platform content distribution including television, digital, and social media
• Led breaking news desk operations, delivering 50+ real-time updates per day with speed and editorial accuracy in high-intensity news cycles
• Conceptualized and produced climate-focused content formats aligned with global narratives, driving a 45% increase in engagement

Master of Global Business - Global Marketing - SP Jain School of Global Management (2025-06 - 2026-06)

PG Diploma - Broadcast Journalism - Asian College of Journalism (2020-08 - 2021-05)

B.Tech - Electronics & Communication Engineering - Dr. A.P.J. Abdul Kalam Technical University (2015 - 2019)