Priyam Bhattacharyya

Technology-enabled marketing professional with a B.Tech in Computer Science and an MBA in Marketing. Combines strong analytical and data-driven thinking with hands-on experience in consumer behaviour, CRM strategies, and brand research. Adept at bridging technical and business teams, with demonstrated capability in market research, inbound marketing, campaign analytics, and pre-sales support.

Published researcher with expertise in brand identity, consumer trust, and celebrity endorsement. Seeking roles in Product Marketing, Growth Marketing, Marketing Analytics, or Pre-Sales at technology-driven organisations.

Marketing Research Intern - Innovativebiz Technologies Pvt. Ltd. - Bengaluru

(2026-02 - 2026-04)

• Conducted primary survey-based research on consumer awareness, brand identity, and brand perception within the Indian IT industry across 100+ respondents spanning 3 demographic segments.
• Analysed how brand identity elements (logo, messaging, tone) influence consumer interest and purchase intent in technology-driven markets; identified 4 key brand perception drivers.
• Applied both quantitative (descriptive statistics, Pearson correlation across 12 variables) and qualitative research methods to derive actionable marketing insights.
• Findings contributed to a research paper published under NSB Academy, Bangalore University (2026), covering a 2-month primary research cycle.

MBA + PGPM - Marketing - NSB Academy (2024 - 2026)

B.Tech - Computer Science & Engineering - University of Engineering & Management, Kolkata (2018 - 2022)

Class XII (ISC) - Science - Holy Home School, Kolkata (2018 - 2018)

Class X (ICSE) - General - Gospel Home School, Kolkata (2016 - 2016)