Priyam Kumar

Entrepreneurial PR and Brand Strategy Professional with 5+ years of experience building and managing consumer-facing businesses across hospitality and skincare. Proven expertise in influencer marketing, campaign strategy, customer engagement, brand positioning, crisis management, reputation building, and digital advertising. Founded and managed multiple ventures including RAP the Dhaba, Dear Pocket Friendly Cafe, and Sava Skincare, overseeing marketing, operations, customer experience, promotional campaigns, and business growth initiatives.

Strong understanding of consumer behavior, brand perception and community-driven marketing.

Founder & Brand Manager - Sava Skincare - Ranchi, India

(2025-01)

• Leading brand development and positioning for a handmade skincare brand.
• Managing influencer collaborations and promotional campaigns.
• Handling brand communication and online reputation management.
• Managing digital marketing initiatives and social media growth.

PR & Marketing Executive - IDTV Indradhanush News Channel - Ranchi, Jharkhand

(2024-01 - 2026-01)

Responsible for managing PR initiatives, government-focused projects, and community outreach for a local news channel.

• Crafted communication campaigns and social awareness content aired by the channel.
• Built partnerships with public figures and community leaders to boost reach.

Founder - RAP The Dhaba - Ranchi, India

(2020-11 - 2023-01)

• Established and managed a cultural themed hospitality venture
• Planned promotional events and audience engagement activities
• Coordinated branding, partnerships, and local outreach initiatives
• Managed customer relations business operations

PR & Marketing - HCG (Healthcare Global Enterprises Ltd.) - Ranchi

(2022-07 - 2022-08)

• Planned and executed a health awareness event, driving engagement from media, public, and local influencers.
• Coordinated all promotional activities and ensured alignment with HCG's public image.
• This was done in Collaboration of Rap The Dhaba.

Founder - Cafe Dear Pocket - Ranchi

(2022-01 - 2025-01)

• Managed marketing, customer acquisition, promotions and community engagement.
• Designed seasonal offers and customer loyalty initiatives.
• Led social media marketing and local brand awareness campaigns.
• Organized events and promotional activities to increase footfall.
• Managing digital marketing initiatives and social media growth.

Diploma - Digital Marketing - SkillCircle (2024-01 - 2024-01)

AI Workshop - AI - BE10X (2024-01 - 2024-01)

Master's - Mass Communication - Ranchi University (2018-01 - 2018-01)

Bachelor's Degree - Mass Communication - St. Xavier's College (2013-01 - 2013-01)