Priyanka

Marketing professional with hands-on experience across brand communication, content strategy, campaign development and marketing operations. Skilled in translating business and brand requirements into consumer-facing communication, developing content and campaign ideas, researching audiences, competitors and cultural trends, and managing end-to-end project workflows from concept through delivery. Experienced in brand storytelling, communication planning, creative development, stakeholder management, cross-functional collaboration and maintaining brand consistency across multiple projects and communication touchpoints.

Marketing at WildPunch (2025-10 – Present)

• Led end-to-end brand communication and content strategy across premium real-estate portfolios, including M3M, M3M Elie Saab Residences, Jacob & Co. Residences, Billionaire's Block and Smart City Delhi Airport (SCDA).
• Developed and managed content calendars aligned with brand priorities, campaign requirements, topical opportunities and cultural trends.
• Researched emerging trends, cultural moments and topical conversations to identify opportunities for brand-aligned communication.
• Developed content and campaign ideas and translated brand requirements into clear creative directions for design and content teams.
• Wrote and refined social media copy to align messaging, tone and communication with individual brand positioning and target audiences.
• Audited existing social media communication to evaluate content pillars, brand messaging and consistency, identifying opportunities to strengthen brand communication.
• Developed premium and luxury brand storytelling across project, infrastructure and lifestyle communication while maintaining consistency with brand positioning.
• Managed event-led communication, award-related content and infrastructure storytelling, adapting complex information into clear consumer-facing content.
• Owned end-to-end project workflows across ideation, creative development, revisions, approvals and final delivery in collaboration with designers and creative teams.
• Managed stakeholder feedback, requirements, timelines and multiple concurrent deliverables across brand projects; analyzed audience and campaign insights to inform future communication direction.

Marketing at Kaliper (2024-09 – 2025-09)

• Developed content strategies, campaign concepts and communication plans aligned with brand objectives, audience interests and campaign priorities.
• Translated business and brand requirements into social media strategies, content calendars and consumer-facing communication.
• Supported integrated marketing initiatives spanning social media, influencer marketing, media/PR activities, activations and events.
• Conducted market, competitor and audience research to identify communication opportunities, trends and campaign directions.
• Owned end-to-end project workflows across briefing, creative development, feedback, approvals and final delivery.
• Coordinated multiple creative deliverables and timelines while maintaining consistency in campaign communication and brand presentation.
• Monitored campaign and social media performance to identify insights and support improvements in content direction.
• Managed multiple concurrent projects while maintaining stakeholder communication, project requirements and delivery schedules.

UGC Creator at Additional Experience (2024 – Present)

• Create short-form branded content and product-focused videos for social media platforms.
• Developed brand-aligned concepts, scripts and product storytelling for UGC campaigns.
• Applied audience-first principles to content creation and brand communication.

Bachelor of Business Administration (BBA) in Management – University of Lucknow