Pulkit Chauhan

Results-driven Category Manager & Apparel Buyer with expertise in product selection, vendor negotiations, assortment planning, and driving category growth. Proven track record of increasing sales, improving margins, and building strong supplier relationships while aligning product strategy with market trends and consumer demand.

Category Manager - Menswear & Kidswear - House of Believe - DJT FASHION

(2023-10)

• Manage category buying and merchandising for Men's and Kids Western Wear, driving a combined turnover of ₹110 Cr in FY25-26 (₹75 Cr Men's, ₹35Cr Kids Wear)
• Delivered 35% YoY sales growth by planning and executing seasonal buying strategies backed by trend analysis and customer insights
• Executed Range Architecture, OTB discussion, P&L reviews and Seasonal planning
• Improved category margins from 42% to 58% through strategic vendor negotiations, cost optimization, and disciplined markdown management
• Managed inventory planning, demand forecasting, and replenishment cycles to minimize stockouts and reduce excess inventory
• Aligned product launch timelines with design, production, and retail teams to ensure timely market entry
• Acted as key liaison between product, visual merchandising, and store operations teams to drive consistent brand execution
• Tracked and improved key performance metrics — sales, margins, and inventory health — across both categories
• Utilized Excel and ERP systems for category-level reporting, forecasting, and buying decisions
• Applied strong understanding of design elements, silhouettes, fabrics, and textures to curate assortments aligned with customer preferences
• Team Handling: 3 Candidates

Asst. Category Manager - TULIO - Shreeton Textiles

(2023-03 - 2023-09)

• Supported category head in buying, vendor development, and assortment planning for Menswear
• Managed a diverse category mix comprising Mens, successfully driving ₹8.5 Crore in sales revenue within just 6 months
• Prepared sales & inventory reports for decision-making on re-orders and markdowns
• Coordinated with supply chain and production teams for timely order execution
• Maintained strong relationships with suppliers to ensure product quality and on-time delivery
• Planned and executed seasonal buying strategies aligned with brand positioning and sales targets
• Analyzed market trends, customer insights, and sell-through data to build data-driven product assortments

Sr. Merchandiser & Buyer - Shree Bharat International, Noida

(2019-06 - 2023-02)

• Brand Handled: Seam Stories (Women's wear & Menswear)
• Buyers Handled: Tommy Hilfiger Kids/ Bonpoint / Inditex - Massimo Dutti/Zadig & Voltaire France, Banana Republic - GAP. (Kidswear & Menswear)
• Managed and developed a specific product category or line, ensuring alignment with market trends and Client preferences. (Proto - TOP samples)
• Generated ₹55 Crore in annual business turnover for the organization through the successful execution and management of the Zadig & Voltaire account
• Managed the end-to-end production process, including order placement, follow-up, and ensuring on-time delivery
• Preparing TNA to execute an order on as per the planning
• Follow up on trims and fabric with International suppliers and internal departments
• Conducting PPM meeting with quality team and production team to discuss style construction details, production plan etc
• Conducted regular factory visits to track production progress and resolve operational issues
• Generated weekly/monthly reports on order status, shipment performance, and vendor performance

Fashion Designer / Merchandiser - Dezinerhood, Noida

(2017-05 - 2019-05)

• Buyers: Tommy Hilfigure / Diesel
• Researched global fashion trends, silhouettes, and fabrics to conceptualize commercially viable collections
• Created mood boards, color palettes, CAD sketches, and tech packs for seasonal collections
• Coordinated with mills and vendors for fabric/trim development and approvals
• Managed sampling process – from proto to SMS (salesman samples) – ensuring adherence to design aesthetics and buyer requirements
• Partnered with buyers to understand market demand and translate it into trend-right assortments

Internship - Happily Unmarried, Delhi

(2017 - 2017)

4 Months

Internship - Luxeron Pvt Ltd.

(2016 - 2016)

2 Months

Internship - Shree Bharat International

(2015 - 2015)

One Month

DBA - PhD - Swiss School of Business Management, Geneva (2022)

MBA - Jagannath University, Jaipur (2019 - 2021)

B.DESIGN - Sharda University, Noida (2014 - 2018)

Intermediate - The Aaryans School, Meerut (2012 - 2014)

Highschool - The Aaryans School, Meerut