Purushottam Kumar
Social Media Marketing Specialist
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About
Media and social media professional with experience in content creation, digital marketing, and online growth. Skilled in managing YouTube, Instagram, Facebook, and LinkedIn. I work in both Hindi and English and focus on creating simple, engaging content that improves reach, engagement, and brand visibility.
Supported digital marketing campaigns with organic and basic paid strategies. Used platform insights to track reach, engagement, and growth, and improved content based on performance data. Worked closely with designers, editors, and content teams to maintain clear brand messaging.
Grew a family vlog YouTube channel to 50,000+ subscribers.
Experience
Social Media Marketing Specialist, Marketing Coordinator & Content Researcher at ACLM Services (2025-09 – Present)
- Coordinate with clients to select topics and plan content for YouTube and Instagram based on brand goals and audience interest.
- Conduct content research, trend analysis, and competitor review to support video ideas, scripts, and posting strategy.
Social Media Marketing Specialist at Pocket FM (2024-02 – 2025-08)
- Managed Instagram, Facebook, TikTok, and YouTube accounts.
- Grew a new YouTube channel to 100,000+ subscribers.
- Planned content calendars and created reels, shorts, and long videos.
- Improved reach with SEO-friendly titles, descriptions, and posting strategy.
- Tracked performance and improved content based on insights.
Media Content Producer & Social Media Marketer at Adapt Media, Noida (2023-04 – 2024-02)
- Managed YouTube, Instagram, and Facebook pages.
- Increased engagement through regular and trend-based content.
- Worked with editors and writers to publish timely stories.
Proofreading & Content Marketing Executive at eQourse (2022-03 – 2023-04)
- Created digital content for social media platforms.
Education
Master's Degree in Journalism & Mass Communication – Indira Gandhi National Open University (IGNOU) (2022 – 2024)
Bachelor's Degree – Mahatma Gandhi Kashi Vidyapith University (2018 – 2021)
