Yogesh Sharma

I am a Digital Marketing Specialist with 7 years of experience running paid ads on Meta and growing social media audiences from the ground up. I have worked across education, e-commerce, and B2C industries, focusing on scaling reach and engagement in ways that support bigger business goals. My day-to-day strengths include planning content strategies, building and listening to online communities, and using marketing automation to make campaigns smarter and more efficient.

Social Media Manager & Paid Ads Strategist at Kartavya Nirvah (2024-03 – Present)

• Designed and executed high-converting Meta Ads targeting UPSC aspirants, generated 7,500+ leads
• Created a monthly organic content calendar with viral reels, memes, student testimonials, videos.
• Handled launch strategy for UPSC coaching app, including content planning, paid ad campaigns.
• Collaborated with developers, content creators, and experts to ensure smooth rollout.
• Increased brand awareness with ambassador partnerships and targeted email campaigns.
• Implemented advanced conversion tracking and built custom retargeting audiences using Facebook Pixel and GA4.

Social Media Specialist at Inter-Continental Trading USA Inc. (2022-05 – 2024-03)

• Graphics Designing
• Video Editing
• Content Creation
• Influencer Outreach

Digital Marketing Executive at Digital Marketing Seekho (2020-02 – 2022-04)

• Graphics Designing
• Video Editing
• On-Page and Off-page SEO
• Influencer Outreach

Social Media Executive at Vigilante Digital (2019-09 – 2020-01)

• Graphics Designing
• Video Editing
• Content Creation

Digital Marketing Executive at Ridge Advertising and Marketing Consultants (2018-06 – 2019-07)

• Graphics Designing
• On-Page and Off-Page SEO
• Content Creation
• Google Ads
• Google Analytics Media

Bachelor of Technology in Mechanical Engineering – Chandigarh Group of Colleges (2014-05 – 2018-06)

12th Standard – Army Public School, Miran Sahib (2013-04 – 2014-05)

10th Standard – Army Public School, Miran Sahib (2012)