Business Head – Sales & Marketing | ₹1,500 Cr P&L Leadership | Automotive & Commercial Mobility | Market Share Acceleration | Channel & Distribution Scale | Financing Ecosystems | Multi-Region Growth
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Business leader with 20+ years of experience driving large-scale growth, market expansion, and profitability across automotive and mobility sectors. Proven in managing multi-region P&L portfolios, building high-performance distribution networks, and scaling businesses in competitive and underpenetrated markets. Trusted leadership partner known for translating strategy into execution driving disciplined growth, strengthening market position, and delivering sustainable commercial outcomes.
1.P&L Leadership & Business Scaling: Managed ₹1,500 Cr+ business portfolios, driving 5X revenue growth and strengthening profitability through structured commercial execution.
2.Market Share & Growth Acceleration: Delivered multi-fold market share expansion across regions, strengthening competitive positioning in highly dynamic markets.
3.Channel & Distribution Transformation: Built and scaled multi-tier distribution networks, expanding reach, improving channel productivity, and enhancing market coverage.
4.New Revenue Engine Creation: Established new business channels including fleet, financing, and partnerships, diversifying revenue streams and accelerating growth.
5.Strategic Partnerships & Ecosystem Build: Forged alliances across financing, distribution, and partner ecosystems to improve access, drive demand, and strengthen market presence.
TVS MOTOR COMPANY · Aug 2023-Present
One of the largest 2-wheeler companies in the world
Head – Sales & Marketing, Commercial Mobility | Reporting to: EVP & Business Head | Team Size: 15
Hired to lead Sales & Marketing for a ₹1,500 Cr commercial mobility business across B2B and B2C channels, with mandate to scale volumes, improve market share, and deliver profitable growth. Tasked with repositioning an underpenetrated business, strengthening market presence, and building a scalable growth trajectory through product and channel expansion.
Scaled business from ₹250 Cr to ₹1,500 Cr+, increasing monthly sales 5X (1,200 to 6,000 units) within two years, establishing strong growth momentum.
More than doubled market share from 2.9% to 7.5% in two years, strengthening competitive positioning in the commercial mobility segment.
Built financing ecosystem through strategic alliances, increasing financed sales mix from 25% to 60% and expanding lender presence across all retail touchpoints.
Elevated brand recall through integrated “TVS Promise (Vaadha)” strategy, doubling top-of-mind awareness from 4.5 to 9 within two years.
Expanded distribution footprint significantly, scaling dealerships from 58 to 162 and adding 250+ outlets, increasing industry coverage from 47% to 72%.
Created new referral-led growth engine, scaling engagement with mechanics and consultants and building a 1,000+ unit referral business within two years.
CONTINENTAL INDIA PVT.LTD · Jan 2020-Aug 2023
Automotive technologies, premium tires, and industrial rubber products
Head – Strategic Business ( Jan 2023-Aug 2023) | Reporting to: Senior Vice President
Head – Sales, Truck Tyres ( Jan 2020-Dec 2022)
Entrusted with driving growth and profitability across a €75M business, with responsibility for revenue expansion and margin improvement. Mandated to build alternate business channels including fleet, e-commerce, and new models, while scaling the truck tire segment and strengthening contribution margins within a competitive, evolving market landscape.
Expanded channel reach significantly, scaling network from 654 to 1,278 outlets within 12 months, strengthening market access and distribution depth.
Accelerated truck tire business growth, increasing volumes from 25K to 70K per month within 6 months, driving rapid scale-up in core segment.
Built new revenue stream through strategic partnership with INDAG Rubber, establishing a ₹15 Cr retread business in the first year.
Created direct fleet channel, onboarding 80 customers within 6 months and contributing ~15% share of business to overall turnover.
Improved Return on Sales by 1% through supply chain innovation in collaboration with Delhivery, enhancing efficiency and cost optimization.
ASHOK LEYLAND LIMITED · Aug 2017-jan 2020
India's second-largest manufacturer of commercial vehicles
Regional Manager – North 2 (Apr 2018 – Jan 2020)| Reporting to: President - LCV
Vertical Head – Small Commercial Vehicles ( Aug 2017-Mar 2018)
Progressively elevated from Vertical Head to Regional Manager to drive growth in the Small Commercial Vehicles business. Entrusted with building brand architecture, leading product launches, and scaling North Zone operations strengthening market presence, expanding dealer networks, and delivering improvements in volumes, market share, EBITDA, and customer satisfaction in a competitive environment.
Delivered strong market expansion by scaling Dost launch, achieving 32% growth in 6 months and increasing pan-India market share to 18%.
Drove North Zone turnaround, doubling market share from 7% to 15% within 18 months and restoring business to 11% positive EBITDA.
Strengthened channel economics by improving dealer network productivity, increasing profitable outlets from 50% to 80%.
Enhanced workforce stability by reducing dealer manpower attrition from 23% to 8% through structured performance management frameworks.
Earned Chairman’s Award for LCV turnaround and recognized as Best National Manager (AIMA), reflecting leadership impact on business recovery and growth.
BAJAJ AUTO LIMITED · Jul 2015-Aug 2017
A leading manufacturer of bikes, Qutes ＆ electric 3-wheeler.
Regional Marketing Manager – Africa ( Sep 2016-Aug 2017)| Reporting to: SVP – Africa | Team Size: 4
Regional Sales Manager, 2W – Middle East (Jul 2015-Aug 2016) |Reporting to: SVP – Africa | Team Size: 5
Progressively elevated across regional sales and marketing roles to lead multi-market growth across Middle East, Africa, and emerging regions. Entrusted with scaling new markets, strengthening distributor networks, and driving brand and market share expansion while managing $350M+ business and regional P&L amid low penetration, competitive intensity, and new market entry challenges.
Accelerated premium motorcycle market share in Turkey from 10% to 33% within 7 months, establishing rapid brand leadership through strategic channel expansion and integrated market activation.
Delivered ~15% EBITDA uplift across the Middle East by driving market-specific localization strategies across key markets including Turkey and Iran.
Repositioned brand across Africa through high-impact campaigns and ecosystem development (2,000+ mechanics), driving market share expansion across West Africa and Tanzania.
Created and scaled a new mobility segment (Qute) in Ethiopia, building a $0.5M revenue stream within 6 months and establishing a new category presence.
PGDM ( Marketing) | IMT | 2015
BE ( Mechanical) | Jadavpur University | 1999
Leadership & Team Building | IIM, Calcutta | 2024
Leadership Development Program | Continental Academy | 2023
Positioning: What You Need For A Successful Marketing Strategy | Coursera | 2018
Strategic Thinking | LinkedIn | 2018
