Raghul Raja
Digital Marketing & Campaign Strategy Professional | 8+ Years Experience
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About
Results-driven Digital Marketing Professional with 8+ years of hands-on experience executing and optimising end-to-end marketing campaigns exclusively within the real estate sector. Proven expertise in Meta Ads, Google Ads (Search, Display, Performance Max), SMM, Email, SMS, and WhatsApp Marketing. Skilled in campaign strategy, performance analytics, CRM platforms, and cross-functional collaboration to deliver measurable lead generation and business growth.
Experience
Campaign Analyst – Marketing & Digital Marketing - ACS Promoters - Chennai
(2024-05)
- Lead end-to-end campaigns across Meta Ads, Google Ads, SMM, WhatsApp, SMS, and property portal listings.
- Manage Google Search Ads, Display Ads, and Performance Max campaigns for targeted real estate lead generation.
- Execute and monitor monthly campaigns aligned with budget ceilings and lead quality KPIs (CPL, CTR, ROAS).
- Collaborate with external agencies for technical campaign optimisation and creative execution.
- Daily monitoring and optimisation of lead inflow pipelines to consistently meet sales targets.
- Validate ad-spend billing and generate detailed performance reports for leadership review.
- Align marketing and conversion strategies in close coordination with Sales and Pre-Sales teams.
- Oversee social media planning, content calendar, and community management across all platforms.
- Manage website content updates and landing page development for campaign-specific properties.
- Utilise CRM tools — Rsoft and ACS Easyconnect — for lead tracking and campaign lifecycle management.
- Contribute to offline marketing strategies and event planning to supplement digital lead generation.
Digital Marketing Executive - Casagrand Premier Builder Limited - Chennai
(2022-07 - 2024-04)
- Managed digital marketing operations across Meta Ads and Social Media Marketing for premium residential projects.
- Executed monthly performance campaigns aligned with defined budgets and lead quality benchmarks.
- Conducted daily monitoring and optimisation of lead inflow to maintain target conversion rates.
- Maintained consistent coordination with design teams for creative assets and campaign collaterals.
- Utilised Salesforce and Sell.Do CRM for end-to-end lead lifecycle management and pipeline reporting.
Digital Marketing Executive - MP Developers - Chennai
(2019-04 - 2022-06)
- Handled digital marketing operations: Meta Ads, SMM, WhatsApp and SMS Campaigns for residential and commercial projects.
- Planned and managed performance-based campaigns within strict defined budgets.
- Executed monthly campaigns aligned with budget and lead quality targets; daily lead inflow monitoring.
- Coordinated with design teams and pre-sales teams to ensure creative and messaging alignment.
- Utilised Rsoft CRM for lead lifecycle tracking and reporting.
Digital Marketing & Developer - Xpress Data Pvt. Ltd. - Chennai
(2017-05 - 2019-03)
- Designed and developed responsive, mobile-first landing pages with sticky CTAs (Call, WhatsApp, Lead Form).
- Structured visual hierarchy: Banner → Benefits → Gallery → Floor Plan → Lead Form for maximum conversions.
- Incorporated trust-building elements: Testimonials, Google Reviews, and Location Maps.
- Built pages using WordPress, Webflow, and HTML5/CSS3 with Elementor, Divi, and Bootstrap frameworks.
Education
Certification - Digital Marketing - Greens Technology, Tambaram
Certification - Graphic Design - Spark Institute, Kumbakonam
Bachelor of Computer Applications - Computer Applications - Mohamed Sathak College of Arts & Science, Sholinganallur
H.S.C - ST. Joseph's Higher Secondary School, Chengalpattu
S.S.L.C - ST. Joseph's Higher Secondary School, Chengalpattu
