Associate Consultant (Marketing Services) at Mastercard Advisors (2025-04 – Present)
- Drove 340K+ app installs by overseeing a $50K digital media plan across Google UAC, Meta, Apple Search Ads, and TikTok for a leading Iraqi issuer, part of an acquisition campaign
- Generated over 20M+ impressions for a cross-border (XB) awareness campaign by overseeing a $100K multi-channel media plan spanning Demand Gen, programmatic, TikTok, and Meta
- Identified digital acquisition and engagement opportunities through end-to-end website diagnostics for a leading Iraqi issuer
- Drove $2.5M+ in credit and debit card spends through 10+ always-on merchant campaigns in 2025–26 for a major regional issuer
- Managed 16+ merchant campaigns partnerships across credit and debit portfolios, contributing to campaign planning (spend, activation, cross-border), messaging, and performance tracking & reporting across digital & merchant channels
- Expanded merchant (6+ major brands) campaign capabilities to offline channels by initiating offer integration with a leading POS/payment solutions provider for a major regional public sector issuer
- Accelerated cross-border spend through influencer-led marketing, promoting Mastercard Travel Rewards to a 10M+ cardholder base of a major Indian private bank and overseeing campaign strategy across 5+ micro-influencers for a regional issuer
- Contributed to the strategic renewal of a marquee issuer partnership with a leading private sector issuer by developing a data-backed marketing and value proposition deck
Client Solutions Associate at 22feet Tribal Worldwide (2023-01 – 2023-06)
- Managed retainer accounts for HomeLane and Flipkart Ads, coordinating cross-functional teams to ensure smooth campaign execution
- Contributed to the Women's Day digital video campaign for HomeLane, enabling seamless execution through stakeholder coordination
- Created monthly social media content calendars and coordinated with creative teams to deliver digital assets on time across channels
Marketing Intern at Nivea India Pvt. Ltd. (2024-04 – 2024-06)
- Provided strategic recommendations to drive body lotions category penetration, consumption and consumption along with comprehensive 6P analysis competitive benchmarking for facial moisturizers category
- Conducted 35+ consumer interviews to uncover insights into body lotion usage, preferences, and pain points
- Executed over 5+ market visits to evaluate Nivea's in-store positioning against competitors
- Analyzed Nielsen and Kantar data to assess Nivea's market share and performance in the categories
Marketing Intern at Beiersdorf (Hansaplast) (2024-11 – 2024-12)
- Designed merchandising strategies for Hansaplast via analyzing chemist outlets across tiers (standalone, chains, modern trade)
- Developed innovative POS solutions and retail engagement plans to optimize brand visibility at chemist outlets
Cultural Analysis & Application at Enamor (Modenik), Publicis Groupe (2024-08 – 2025-02)
- Conducted 35+ in-depth interviews to identify key motivations, preferences, and emotional triggers
- Applied Metaphor Elicitation Techniques (METs) to explore subconscious emotions and symbolic associations
- Tracked youth narratives, emerging trends, and cultural movements by leveraging digital ethnography and social media listening
