Area Sales Manager at Energy Beverages Pvt Ltd (2025-11 – Present)
Oversaw sales and distribution operations, driving market growth and ensuring target achievement within the designated region.
- Managed 15 distributors across Gurgaon & Faridabad, focusing on primary, secondary, and tertiary sales acceleration and market expansion.
- Led market schemes and managed 6 sales executives to accelerate stock liquidation, enhancing distributor performance and market execution.
- Developed and implemented need-based sales strategies, maximizing profitability and revenue growth across existing and new accounts.
- Cultivated Channel Sales Partner relationships to expand market reach and increase business volume.
- Evaluated distributor performance and monitored sales & marketing activities, optimizing strategies for sales and revenue targets.
- Enhanced market execution through strategic planning and effective team leadership.
- Increased market penetration across Gurgaon & Faridabad by optimizing distributor networks and sales strategies.
- Improved distributor performance and optimized market execution through effective leadership and strategic planning in stock liquidation.
- Enhanced channel sales volume by strategically cultivating Channel Sales Partner relationships.
- Increased proficiency in the ability to identify, evaluate, and monitor distributor performance of marketing activities, enabling a streamlined and efficient process.
Area Sales Manager at Terra Verde Foods Pvt Ltd(GGFPL) (2023-07 – 2025-11)
Directed sales operations, focusing on strategic planning, market penetration, and team leadership to attain revenue and growth targets within the specified channels.
- Led a team of account managers, driving sales growth across aggregator, modern trade, and e-commerce platforms.
- Planned and executed business strategies to achieve quarterly and yearly targets, ensuring alignment with organizational goals.
- Expanded product supply by acquiring top brands (MB, NB, Reliance, 24*7, SSM, Rebel, ZFW, FroGo, Ecom) for platform integration.
- Developed and implemented sales strategies to penetrate new customer cohorts and increase market share.
- Analyzed sales data to identify trends and informed data-driven decisions that resulted in consistent quarterly growth.
- Managed stock inventories effectively at the outlet level, resulting in improved sales performance.
- Conducted strategic analysis, resulting in expansion of brand menu options and increased average order value.
- Increased sales and efficiency by establishing and managing effective strategies for platform integration and brand partnerships.
- Improved average order value through brand menu expansion using strategic analysis.
- Successfully managed inventories and implemented market strategies that resulted improved sales metrics and performance.
- Drove data-driven decisions through the analysis of sales, leading to quarterly growth.
Deputy Manager at Reliance Retails Ltd(Jio Mart) (2022-11 – 2023-06)
Managed sales operations, budget control, and distributor network optimization to enhance revenue and market penetration.
- Managed sales growth for the respective territory along with team members, focusing on enhancing sales revenue, in particular with the promotion of private label products.
- Drove usage and adoption of the Jio Mart platform to boost sales revenue in the specified territory.
- Monitored and controlled the sales budget to ensure optimal utilization of resources.
- Established a robust distribution network, analyzing distributor coverage and efficiencies.
- Provided training and supported the deployment of the Jio Mart platform, strategically enhancing sales performance.
- Analyzed competitive landscapes and provided feedback to develop effective competitive responses.
- Conducted market visits to assess territory coverage, monitor competitor activities, and identify new sales opportunities.
- Ensured proper implementation of sales administration procedures to support sales teams in achieving targets.
- Identified and onboarded new procurement channels aimed at reducing product transportation costs.
- Enhanced budget control by implementing a sales budget focused on the efficient use of resources.
- Increased understanding and efficiency in competitive environment by creating strategies and reviewing distributor coverage.
- Reduced transportation costs by identifying and establishing new procurement methods for product transportation.
- Enhanced the user experience for the Jio Mart Platform and optimized sales metrics through training.
Assistant Manager at Rajendra and Ursula Joshi food Industries Pvt Ltd (2021-08 – 2022-10)
Oversaw sales growth, business development, and team management activities within the assigned territory for Rajendra and Ursula Joshi Food Industries Pvt Ltd.
- Grew sales volume through need-based plans and strategies, maximizing profitability by developing existing accounts and acquiring new ones.
- Developed channel sales partners, increasing overall business reach and market presence.
- Evaluated performance and monitored distributor sales and marketing activities, implementing strategies for sales and revenue target accomplishment.
- Built new business partnerships to expand product reach, coordinating with distributors to assist in product promotion efforts.
- Managed distributor primary as well as secondary sales activities within assigned area.
- Conducted team handling duties for 05 PSR and 03 SE, as well as CFA management.
- Maximized stock placement at outlets and created new outlets to enhance market penetration.
- Managed LMT/MT outlets within assigned territory.
- Expanded business reach and business development due to the collaboration and relationship building with channel sales partners.
- Expanded efficiency in the market through optimized stock placement and outlet creation.
- Improved processes such as the distributor performance evaluation with sales target setting and strategy implementation.
- Enhanced team performance by leading 5 PSR and 3 SE and building relationships with the CFA Management.
Sr Sales executive at Devyani Food Industries Ltd (2017-10 – 2021-08)
Grow volume, implementing plans / strategies for maximizing profitability & revenue by developing existing account and securing new account in an assigned territory. Development of Channel Sales Partner(s) for increasing the business.
- Increased sales volume implementing plans/strategies that generated profitability and revenue via client development and acquisition.
- Broaden distribution through developing channel sales and establishing business partners to the max.
- Reviewed team performance to monitor distributor sales, implement effective strategies and maximize sales and revenue.
- Enhanced existing partnerships and created new business through product offerings, promotion via partnership channels.
- Enhanced distributor experience by managing primary area, secondary and implementing new business creation.
- Oversaw a team of 3 PSM's and established new key outlet accounts and expanded territory.
- Expanded channel sales development and increased distribution through development establishing new partners and enhanced offerings.
- Expanded sales volume and client and business development strategies.
- Grew key accounts through the management of territory through the team of PSM's.
Sales executive at Havmor Ice Cream Ltd (2016-02 – 2017-09)
Develops and executes plans/strategies to maximize profitability & revenue by developing existing accounts and securing new accounts, developing distribution avenues through local channels.
- Expanded sales volume implementing plans/strategies that generated profitability and revenue via client development and acquisition.
- Broaden business via channel sales development and partnership creation.
- Reviewed team performance of distributors, implement operational strategies and monitor sales and revenue.
- Enhanced marketing through creation of strategic partnerships with local channels.
- Grow the business by expanding company footprint throughout maximizing outlet and key account management.
- Coached team of 3 PSM through the daily sales management.
- Increased sales effectiveness for sales volume and territory, increased market exposure for Havmor.
- Enhanced key partnerships through key communication that drove increased revenue.
- Increased leadership effectiveness and development through strategic coaching and accountability.
Customer Executive at Varun Beverages Ltd(Pepsico) (2013-03 – 2016-01)
Increase customer engagement and satisfaction, as well as developing plans/strategies to streamline processes for maximum efficiency.
- Increased sales volume by implementing effective sales strategies and securing new and existing client accounts to maximize revenue and profitability.
- Expanded distribution networks by identifying and developing new channel sales partners.
- Managed a sales team composed of 12 PSR's, and 2 area distributers, to maintain a cohesive structure.
- Monitored distributor's sales and marketing performance and made necessary effective actions to maximize total output.
- Maintained client and customer relationships, which boosted revenue and potential in future business.
- Oversaw day-to-day operations with total centration and accountability to all procedures to facilitate maximum satisfaction and customer happiness.
- Enhanced customer satisfaction within the business, improving their interaction, as well as maintaining a certain customer retention rate.
- Expanded channel development, to boost customer satisfaction and revenue.
- Ensured proper operation to streamline efficiency and increased output.
Marketing Executive at ARCHIES LIMITED (2011-06 – 2013-03)
To increase sales via a local channel, and establish professional relations between product outreach workers and consumers.
- Managed channel sales within assigned area, to enhance territory.
- Created and maintained strategies to increase business activity in the given territory.
- Enhanced relationships with multiple key partners.
- Cultivated successful relationships with existing accounts, and created new ones.
- Streamlined communication through channel sales for enhanced marketing throughout the assigned distribution chain.
- Enhanced local connections for a bigger Archies product outreach.
