General Manager – Group Head All - Business Operations & Revenue - HT Media Group - Gorakhpur, Uttar Pradesh, India
(2025-06)
Unit-level leadership with complete accountability for business operations, strategic planning, and unit leadership within India's premier media conglomerate.
- Directing overall P&L management while executing comprehensive business strategies to drive sustainable growth across diverse business units
- Accelerating top-line revenue growth by integrating print advertising, digital media, and business development initiatives tailored to media production
- Coordinating cross-functional teams to improve operational workflows, enhance profitability, and ensure seamless execution of multifaceted projects
- Developing and cultivating high-performing teams through leadership training, continuous mentoring, and strategic talent acquisition
- Negotiating and managing high-value contracts optimizing both service delivery and cost efficiency for large-scale media campaigns
- Handling multiple advertising categories including Government, Education, Medical, Political, Lifestyle, Real Estate, Railways, Commercial & National Accounts
- Leading teams of 15–20 members directly linked to business and P&L operations with complete unit responsibility
Assistant General Manager & Unit Head – Ad Sales - DB Corp Ltd. - Sagar, Madhya Pradesh
(2024-12 - 2025-05)
Profit center management with sales strategy formulation and cross-functional team leadership within competitive media production unit.
- Directed end-to-end Profit & Loss operations for Sagar Unit ensuring optimal revenue generation and cost management in highly competitive landscape
- Chaired sales strategy meetings reviewing campaign effectiveness, addressing operational bottlenecks, and aligning cross-functional teams with unit objectives
- Strengthened inter-departmental synergies streamlining execution workflows, improving operational efficiency, and accelerating campaign turnaround times
- Set and tracked ambitious sales targets based on performance analytics, adapting strategies in realtime to maximize outcome alignment
- Built high-performing sales teams through targeted mentoring, ongoing development, and clear performance benchmarks ensuring continued business goal achievement
- Restored profitability of underperforming units through decisive leadership and strategic alignment driving consistent year-over-year business growth
Assistant General Manager & Unit Head – Administration - Naidunia - Jabalpur, Madhya Pradesh
(2019-05 - 2024-11)
Comprehensive administrative and sales operations oversight delivering consistent business growth, optimizing resource allocation, and spearheading talent integration for 150+ employee unit.
- Directed P&L responsibilities and administrative operations for business unit of over 150 employees ensuring alignment with organizational goals and fiscal targets
- Collaborated with cross-functional teams including marketing, editorial, production, circulation, and HR to streamline communication flows and operational efficiency
- Orchestrated recruitment processes managing end-to-end talent acquisition, candidate evaluations, and onboarding leading to robust and productive workforce
- Oversaw departmental budget allocation in partnership with finance maintaining operational excellence while optimizing cost structures
- Implemented standardized performance review cycles delivering actionable feedback, setting individualized targets, and enhancing employee productivity
- Maintained effective budget controls consistently achieving monthly profit objectives while enhancing interdepartmental collaboration resulting in improved workflows
- Managed legal and operational challenges helping stabilize business operations and bringing unit into profitability during 2019–2024 transformation period
- Successfully managed operations during COVID disruptions controlling transportation and production challenges during supply chain disruptions
- Implemented cost-cutting measures reducing office operational expenses while enabling remote office operations and optimizing manpower utilization
- Collaborated with competitors for operational tie-ups reducing production and transportation costs while strengthening organizational sustainability during crisis
Senior Manager – Media Solutions Head - Amar Ujala Publication Ltd. - Kanpur
(2018-07 - 2019-05)
Led regional media solutions division driving top-line revenue and optimizing advertising campaigns.
- Directed media solutions managing annual revenues exceeding INR 15 crore with continuous growth
- Oversaw space-selling initiatives developing cohesive advertising strategies in competitive markets
- Formulated integrated marketing campaigns tailored to client needs strengthening advertiser partnerships
- Led cross-functional teams designing regional marketing activities to maximize brand presence
- Developed relationships with major clients, agencies, and vendors ensuring sustained growth
- Enhanced operational efficiency improving campaign delivery and advertiser satisfaction
Senior Manager & Regional Marketing Head - Naidunia - Bhopal
(2016-05 - 2018-06)
Executed regional marketing strategy with accountability for client acquisition and business expansion.
- Designed comprehensive regional marketing campaigns boosting brand visibility and market share
- Led cross-functional teams executing high-impact media promotions and event marketing initiatives
- Developed acquisition strategies onboarding new clients and cultivating cross-regional opportunities
- Collaborated with sales, editorial, and creative teams ensuring seamless multi-channel execution
- Managed marketing budget allocation maximizing ROI on promotional activities
- Expanded client base launching targeted initiatives across multiple regions
- Drove new business generation implementing promotional activations and partnerships
Manager – Media Marketing Head - Hindustan Media Ventures Ltd. - Kanpur
(2011-12 - 2016-05)
Led media marketing and business development for Kanpur and Jhansi regions.
- Managed media marketing operations across upcountry markets driving advertising and circulation sales
- Designed data-driven campaigns tailored to market demographics increasing market share
- Collaborated with cross-functional teams launching high-impact marketing initiatives optimizing ROI
- Built strong client and agency relationships ensuring sustained business development
- Analyzed competitive landscape identifying growth opportunities and adapting strategies
- Received Individual Excellence Award (June 2012) for business growth contributions
- Earned Individual Excellence Award (May 2013) for advertising revenue achievement
Deputy Manager – Marketing (UPC) - Jagran Prakashan Ltd. - Kanpur
(2010-01 - 2011-12)
Managed regional marketing across multiple upcountry districts with end-to-end oversight.
- Developed innovative regional strategies for special features increasing audience engagement
- Coordinated cross-district campaign rollouts ensuring consistent market messaging
- Monitored competitor activities enabling proactive planning and agile response
- Oversaw promotional activities successfully positioning publication brands locally
- Received Best Supervision & Monitoring Award (FY 2010-11) for marketing operations management
Executive – Media Marketing - Amar Ujala Publication Ltd. - Kanpur
(2007-06 - 2009-12)
Managed media marketing and sales operations across eight upcountry districts.
- Executed tailored advertising solutions for diverse clients addressing regional demands
- Cultivated partnerships with local businesses and agencies expanding market opportunities
- Coordinated promotional initiatives boosting brand presence and client engagement
- Conducted field visits strengthening relationships and addressing client objectives
- Generated consistent regional revenue driving media sales across eight districts
Officer – Marketing - Jagran Prakashan Ltd. - Kanpur
(2005-01 - 2007-05)
Executed district-level marketing initiatives across four Kanpur upcountry districts.
- Orchestrated localized campaigns ensuring portfolio growth and market presence
- Coordinated with sales teams implementing district-specific advertising strategies
- Monitored advertising trends providing market reports to senior management
- Oversaw daily marketing operations ensuring effective resource allocation
- Managed client accounts facilitating new business acquisition contributing to revenue growth
- Secured new advertising accounts boosting regional presence
- Consistently met monthly targets supporting organizational growth objectives
