Rajesh Debnath

I have 19 years of experience in driving sales initiatives and enhancing customer relationships in competitive markets to achieve business goals. Expertise includes researching and analyzing market trends, and developing strategic solutions to achieve business objectives.

Senior Sales Officer (Team Leader) - Matadi Food Industry - Dimapur, Nagaland

(2026-01)

• Exceeded Q1 sales targets by 35% over the previous year's Q1 achievement by leveraging data analytics and collaborative team initiatives.
• Established effective relationships with key stake holders both internally and externally for increased collaboration opportunities.
• Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.
• Utilized data-driven decision-making techniques to inform strategic planning processes and measure progress towards goals.

Senior Manager - Nagaland Dairy Farm - Dimapur, Nagaland

(2024-02 - 2026-01)

• Held monthly meetings to create business plans and workshops to drive successful business.
• Analyzed market information make comprehensive strategies, expand brand to maximize revenue.
• Drove revenue growth of 15% in Q1, 25% in Q2, and 20% in Q3 2025 by leveraging market research and executing targeted strategies.

Senior Sales Officer - Annapurna Group - Dimapur, Nagaland

(2023-12 - 2024-02)

• Cultivated long-lasting relationships with key customers through effective account management and consistent communication.
• Leveraged strong negotiation skill to maximized profit margin
• Directed training development initiatives to enhance team productivity and revenue generation.

Senior Sales Officer - Sproutlife Foods Pvt. Ltd - Yogabar - Dimapur, Nagaland

(2022-12 - 2023-07)

• Applied in-store merchandising initiatives, improving brand viability and sales.
• Strategically assigned roles to optimize team efficiency and store operation.
• Utilized data analytics to monitor sales trends and design strategies to improve team performance.

Senior Sales Officer - SAJ Food Products Pvt. Ltd - BiskFarm - Dimapur Nagaland

(2019-08 - 2022-12)

• Responsible for territory sales & market monitoring activities in headquarter & in rural areas.
• Appointment of new distributor of good infrastructure, financial stability and strong market reputation.
• Pursued high-value leads and negotiated strategic contracts, driving a 17% year over year increase in sales.

Senior Sales Officer - Dharampal Premchand Ltd - Baba - Dimapur Nagaland

(2018-04 - 2019-08)

• Built and maintained strong relationships with retail to drive brand viability.
• Analyzed market trend and implemented strategies.

Customer Executive (Level-1 to Level-3) - Pepsico India Holdings Pvt. Ltd. - Fritolay Division - Dimapur Nagaland

(2009-03 - 2017-12)

• Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
• Monitored on competitive activities and market trend.
• Enhanced customer satisfaction by promptly addressing concerns and provided accurate information.
• Executed rewards program that encouraged repeat and strengthened customer relationships
• Grew revenue by 25% by spearheading a last-mile distribution strategy, appointing hawkers to navigate vehicle-inaccessible areas and capture untapped markets.
• Developed and executed comprehensive sales forecasts that consistently captured new market opportunities, accelerating YoY revenue growth by 15% - 20%.

Sales Representative - Gujarat Cooperative Milk Marketing Federation (GCMMF) - Amul - Dimapur Nagaland

(2005-12 - 2009-03)

• Prepared and delivered sales presentations to potential customers.
• Directed team-wide personalized customer engagement campaigns, boosting YoY revenue by 15%–30%.
• Built relationships with customers and community to promote long run business growth.

Bachelor of Commerce - Commerce - Public College of Commerce Dimapur Nagaland (2003)