Rama Krishna

To secure a challenging position as a Social Media Marketing Manager, where I can leverage my 6+ years of experience in Meta Ads, LinkedIn Ads, Twitter and Snap Chart social media strategy, and performance optimization to deliver measurable ROI and campaign excellence.

Social Media Marketing Manager - Medline Recruitment Pvt Ltd & Butterfly Hospitals - Hyderabad

(2023-02)

• Manage end-to-end paid campaigns on Meta and LinkedIn Ads platforms for B2B (Medline) and B2C (Butterfly Hospitals).
• Execute campaign setup, targeting, optimization, and reporting aligned with performance KPIs.
• Managed social media budget, optimizing spend to achieve the highest ROI.
• Plan and execute LinkedIn lead generation campaigns targeting healthcare recruiters and professionals.
• Track performance metrics (CTR, CPC, CPL, CPM, Engagement Rate) and optimize accordingly.
• Conduct A/B tests across creatives, ad copies, and audience segments for continual improvement.
• Deliver monthly reports with actionable insights to management for campaign scaling.
• Coordinate with a graphic designer to ensure timely creative delivery and brand consistency.

Sr. Digital Marketing Executive - Umdaa Healthcare Pvt Ltd - Hyderabad

(2021-03 - 2022-12)

• Executed paid and organic social campaigns across Meta and LinkedIn for lead generation.
• Planned and optimized ad campaigns across multiple healthcare brands, increasing traffic and conversions.
• Monitored competitor activity to remain ahead of market trends, consistently delivering innovative, unique client strategy.
• Improved organic reach by 35% through strategic posting and audience engagement.
• Worked with creative teams to produce visuals aligned with brand tone and ad objectives.
• Developed content for social media channels, including Facebook, Instagram, Pinterest and LinkedIn, tailoring content based on platform audience and preferences.
• Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement.

Digital Marketing Executive - AI Labs Pvt Ltd - Hyderabad

(2019-09 - 2021-03)

• Performed on-page and off-page SEO to improve search visibility and traffic.
• Implemented SMO and paid promotions on social media to boost brand awareness.
• Delivered analytical reports for leadership using campaign and SEO performance metrics.

Master of Business Administration - Marketing - Accord Business School, SV University (2017)

Bachelor of Science - Sir CR Reddy College, Andhra University (2014)