Ramamoorthy Solai

Highly Energetic, Enthusiastic, Eminent Personality In Agriculture Industrial Sector. Known for Marketing, Market Development Lead, keen on revenue growth, Vision on Customer satisfaction now and in Future. Expert in Channel Development for Chemical Fertilizers, Specialty Nutrients and Organic products, Consumer Products all over Southern and Northern markets of India.

Leading the Team of professionals of multiple discipline and capable of playing pivotal role in Organizational growth, Transformation and Value Creation with earned Experience and Individual Traits and Talents, Having basic thrust on Agriculture Engineering the fast ever changing with Innovation and Needs of the Farmer Customers.

STATE MARKETING MANAGER - ICMC CORPORATION LIMITED - Trichy

(2022-05)

Incharge of marketing Operations in Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Maharashtra. Handling Sales through Farmers, Dealer Channel, B2B, Government Departments, Cooperative Sectors, Sugar Federations, Industries, Farmer Producer Organizations. Guiding Marketing Professionals.

• Strategy Formulation - Formulate strategies for Business Growth for the product lines like Major macro Fertilizers, Micro nutrients, Specialty Nutrients, Bio products, seeds, Pesticides, in the assigned Territory, region, State, Nation
• Pricing Decision - Fixing the price in a competitive manner by Market Competitor Analysis, Penetrate the market by adopting proactive strategy, Drive the Top-line and bottom-line performances
• Marketing Channel Management - Marketing through Rural Dealer Network, Coop federations, Handling Institutional, Government Business through Tenders, Developing all channels and Create strong customer base for all products, Managing B2B business process
• Communication - Leading the team of professionals National, Regional level, Communicate through all lines through System and Cell influence decision, Address medias, Forums, Training Program on behalf of corporate
• Product & Portfolio Management - Collaborate with R&D teams and bringing effective products, Penetrate the market by special attractive schemes, Evaluate the customer satisfaction and Increase profitability
• Brand promotion - Implement innovative productive campaign to reach customers, Utilize all Medias in Brand promotion at reasonable costs, Handling advisory services to improve Brand Image among all
• Product Development - Organize Field demonstrations for customer base, Presentation to Farmers, Conducting Dealer Meetings, Utilize digital medias to Corporate, Government Authorities
• Leadership & Administration - Leading the team & Develop them to achieve future corporate goals, Administer day to day functions of production, Distribution, Monitor cash flows and Credit limits and ensure smooth business function
• Training Students & Professionals - Handling presentation to the farmers and Public and Students, Handling Training programs through FAI and Professionals
• Business Compliance - Addressing all compliance issues, Fulfilling license formalities

Manager Market Development - M/S. SOUTHERN PETROCHEMICAL INDUSTRIES CORPORATION LTD - Multiple locations - Thiruvallur, Tuticorin, Thiruvannamalai, Dindigul, Madurai

(2000-05 - 2022-04)

Promoted through various positions over 22 years within SPIC

• Joined as Marketing officer, Hq: Thiruvallur (2000-2004)
• Promoted as Senior Manager Officer during April 2004, Hq: Tuticorin
• Promoted as Assistant Manager-Marketing during April 2009, HQ: Thiruvannamalai
• Promoted as Deputy Manager –Marketing during April 2014, HQ: Dindigul
• Promoted as Manager –Marketing during April 2018, Hq: Tuticorin
• Promoted as Manager Market Development, Hq: Madurai

Marketing Officer - M/S. TUTICORIN ALKALICHEMICALS AND FERTILIZERS LTD - Multiple locations - Trichy, Vellore, Salem, Bareilly (Uttar Pradesh), Udumalpet

(1989-02 - 2000-04)

Progressed through marketing roles over 11 years with deputation to SPIC from 1991

• Joined as Marketing Representative Trainee during February 1989, Hq: Trichy
• Confirmed as Marketing Representative during May 1989, Hq: Vellore and Salem (under Deputation to SPIC from 1991)
• Promoted as Senior marketing Representative April 1994, Hq: Bareilly-Uttar Pradesh, Udumalpet
• Promoted as marketing Officer during April 2000

MBA - Business Administration - ANNAMALAI University (1996 - 1999)

PGDIPLOMA - Business Administration - ANNAMALAI University (1990 - 1991)

BSC - AGRICULTURE - ANNAMALAI University (1982 - 1987)

10+2 - St Joseph's Higher Secondary School (1982 - 1982)

SSLC - Bishop Heber High school (1979 - 1979)