Rani Priya

Corporate Communications and Marketing professional with 2 years of experience in multi-channel campaigns and user engagement. Plus 1 year as a Content Analyst skilled in content strategy, market analysis, and quality assurance for digital platforms. Experienced in cross-team collaboration, data-driven decision making, and enhancing user experience through innovative content and communication strategies.

Sr. Associate- Analyst, Marketing and corporate Communications - Visit Health Pvt. Ltd. - Gurgaon, HR

(2023-10)

• Responsible for syncing of enrolment and endorsement data
• Create and managed multi-channel campaigns, including Push, emails, and Whatsapp comms for our partner clients.
• creation and designing of looker studio for comprehensive analysis, targeting on tracking of campaign performance, user behavior, and overall engagement metrics.
• Tracked and analyse the user participation in wellness campaigns such as stepathon, weekly healthybytes, Health Quizzes.
• Focusing on increasing user engagement by tracking user behavior, segmenting users, and running targeted campaigns.

Analyst- Content, Discovery and Cataloging - Magicpin(Samast technologies) - Gurgaon

(2022-08 - 2023-09)

• Responsible for planning, developing, and implementing the company's overall content strategy
• Drive different projects and processes to enrich information for outlets across different categories based on different consumer and partner product flows and content health metrics.
• Analyze market trends and keep an inquisitive eye on online sources to be on top of new listings and other key developments in the retail space
• Own the process of quality checks on every merchant listed on our platform
• Manage collections & widgets on app/web ensuring maximum visibility for merchants.
• Coming up with out-of-the-box ideas to make app/web discovery easy & efficient

Finance Analyst Trainee - CBI Solutions Pvt. Ltd. - Jaipur

(2021-09 - 2022-07)

• Developed, updated and maintained database of existing and potential customers in SQL workbench.
• Consolidate and analyzed financial data(budgets, income statement forecasts etc).
• Assisted in establishing accurate budgets and quarterly forecasts, and supported in bringing openness to the financial information.

Bachelor of Commerce - Accounts Hons. - Institute for Excellence in Higher Education, Bhopal, MP, India (2014 - 2017)

Masters in Commerce - Financial Management - Barkatullah University (2017 - 2019)