Raniya Mohammed

Digital marketer and content creator with 3 years of experience across social media management, paid advertising and short-form content. Experienced in turning ideas into platform-ready campaigns from scripting and production through publishing, optimization and performance review.

Social Media Marketer at Stellar Innovation (Marketing Agency) (2026-01 – Present)

• Create and manage high-volume social content and ad creatives, owning the workflow from ideation and scripting through publishing and optimization.
• Run performance-focused Meta and Snapchat campaigns, using analytics to refine creative performance, engagement and conversion outcomes.
• Collaborate with internal teams to align campaign content with brand positioning and marketing goals.

Digital Marketing Intern at Asas Al Dawa (2025-01 – 2026-01)

• Managed daily social activity across Instagram, Facebook and Snapchat, supported by structured content calendars and platform-specific creatives.
• Planned and optimized paid campaigns for reach, engagement and conversion, refining strategy using campaign insights and audience response.
• Helped strengthen brand consistency and audience engagement across digital channels.

Marketing Intern at Meera Medicare (2023-12 – 2024-07)

• Supported marketing campaigns, patient-engagement initiatives, social media content and branding activities for the healthcare business.
• Built practical experience in audience behavior, communication strategy and campaign messaging.

Independent Content Creator at Instagram (Present)

Personal Brand

• Built an Instagram community of 5,800+ followers around aesthetic travel and relatable lifestyle content, with a top-performing video reaching 4.8M views.
• Create short-form videos optimized for hooks, retention, shareability and repeat engagement, using audience insights and trend patterns to guide formats.

Freelance Social Media Manager at Clothing Brand

Freelance

• Managed the brand's end-to-end social presence, including content creation, posting strategy, campaigns, captions and platform creatives.
• Focused content on visibility, audience growth, engagement and conversion while maintaining a consistent brand identity.

MA in Digital & Creative Marketing – Manipal University

BSc in BtCz – St. Philomena's College, Mysore