Rashmi Chotia
User Acquisition Manager
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About
Managing UA - Gaming
Experience
A results-driven User Acquisition and Monetization specialist with over 3 years of experience in the gaming industry, complemented by 2+ years in digital campaign and event management. Proven success in driving mobile game growth through performance marketing, app store optimization, and revenue generation via ad monetization.
Key Highlights:
Managed UA budgets of $75K–$90K/month across platforms like Google Ads, Meta, Unity, AppLovin, TikTok, and ironSource.
Optimized campaigns for ROAS, CPI, CPE, and LTV while launching and scaling over 150+ games, including global releases.
Spearheaded ASO efforts that boosted organic installs and visibility in app stores.
Collaborated with creative teams daily to develop high-performing ad creatives based on analytics and trends.
Drove $1M+ in ad revenue and scaled monetization from $800 to $70K/month using mediation tools like ironSource and MAX.
Hands-on experience in ad waterfall design, A/B testing, campaign tracking via Adjust, and data analysis with tools like Excel and Google Analytics.
Prior background in event and campaign management at YourStory, working with clients like Netflix and Dell.
Education
I hold a Master of Business Administration (MBA) in Finance and Digital Marketing from Garden City University, completed between 2016 and 2018, with a CGPA of 7.2.
