Hardik Jain

Results-driven User Acquisition Manager with 5 years of experience scaling mobile gaming apps and driving measurable growth across multiple platforms. Expert in data-driven performance marketing, managing ~$1M/month UA budgets and executing multi-channel campaigns across Facebook, Google Ads, Applovin, and Unity Ads for Idle, Casual, and Hypercasual games. Specialized in reattribution, reinstall, and retargeting campaigns that re-engage lapsed users profitably.

Experienced in onboarding new UA networks end-to-end by coordinating across legal, finance, and technical stakeholders. Proficient in Python and AI-assisted workflows (ChatGPT, Claude AI, Gemini) for automation and ideation. Analytical, collaborative, and always testing.

Growth Manager - Kwalee - Bangalore, India

(2021-11 - 2026-09)

• Managed a ~$1M/month UA budget across Facebook, Google Ads, Unity, and Applovin — allocating resources strategically to maximize ROI across high-performing channels for Idle, Casual, and Hypercasual titles.
• Scaled apps by onboarding new UA networks end-to-end, managing stakeholder communication across legal, finance, and technical teams to ensure smooth partner integrations and launches.
• Designed and executed reattribution and reinstall campaigns, leveraging deep product understanding and audience segmentation to identify and profitably re-engage lapsed users.
• Led retargeting and re-engagement operations, partnering with vendors on incrementality tests to improve ROAS and overall revenue by 10%.
• Drove a rigorous test-and-learn culture by continuously hypothesizing, launching, and iterating on channel mix, creative formats, and audience segments until strategies could be confidently scaled.
• Optimized campaign performance through KPI analysis (ROI, CPI, ROAS) and A/B testing of ad creatives, reducing cost per install by 15%.
• Collaborated with creative teams to develop and iterate on ad creatives tailored to target audiences, improving CTR by 18%.
• Worked closely with product and analytics teams to optimize in-game monetization strategies, boosting ARPU by 18%.
• Conducted market research to identify trends in Idle and Casual gaming, delivering actionable insights for campaign strategy.
• Speaker at Hit Game Conference, Bangalore (2024).
• Contributed to growth of apps achieving 10 million+ downloads.
• Grew social media ad spend from 2% to 15% of total portfolio budget.
• Spearheaded A/B testing processes, driving a 15% increase in user retention.
• 30% increase in user engagement and 25% improvement in LTV through multi-channel campaign execution.

Sr. Consultant - SourceFuse Technologies - Mohali, India

(2019-01 - 2021-11)

• Developed data-driven marketing dashboards for clients, tracking user acquisition and retention metrics across multiple digital channels, using Google Analytics and Tableau.
• Provided insights into campaign performance and assisted in reallocating resources to optimize CPI and LTV.
• Conducted market research to uncover new trends in the gaming and tech industries, contributing to business strategy and marketing optimization.
• Developed automated reporting tools that increased team productivity by 40%.
• Played a key role in helping clients improve marketing budgets by delivering actionable insights.

Sr. Business Analyst - Grazitti Interactive - Panchkula, India

(2016-12 - 2019-01)

• Analyzed social media data and user behavior metrics to help optimize paid campaigns, leading to improved targeting and better CPI.
• Collaborated with cross-functional teams to align marketing strategies and optimize campaigns, directly contributing to a 15% increase in campaign engagement.
• Delivered data-driven recommendations to improve game monetization and retention strategies.
• Led the development of a reporting dashboard for internal teams, providing daily insights that enhanced decision-making.
• Promoted to Senior Business Analyst after consistent recognition for performance.

Graduate Engineer Trainee - Orange Business Services - Gurugram, India

(2015-12 - 2016-01)

PGD - Cyber law and Cyber Forensic - NLSIU

Advance Management Program - IICA (2025 - 2026)

B.E - Computer Science - Chitkara University, Baddi (2013 - 2016)

Diploma - Computer Science - Chitkara University, Baddi (2010 - 2013)