Rasiga E

SEO Specialist with 3+ years of experience in B2B SaaS SEO, content strategy, and organic growth. Worked on technical SEO, content optimisation, keyword strategy, and link building to improve search visibility and inbound traffic. Hands-on experience with GEO initiatives and improving visibility across ChatGPT, Perplexity, and Google AI Overviews. Comfortable handling overall marketing activities including SEO, content, and organic growth initiatives.

SEO Specialist at Encipher Health Inc. (2023-01 – Present)

Own end-to-end SEO for a B2B SaaS healthcare platform - technical SEO, content strategy, link building, and reporting, all under one ownership.

• Contributed to 40–60% growth in organic traffic through semantic SEO, technical optimisation, and content enhancement, while maintaining a 61.6% organic engagement rate.
• Achieved 102 referring domains by executing organic link-building initiatives, including guest posting and strategic outreach.
• Built TOFU, MOFU, and BOFU keyword strategy using intent mapping, topic clustering, and SERP analysis; developed pillar pages, comparison pages, use-case hubs, and solution pages to support full-funnel organic coverage.
• Wrote SEO briefs for blogs, landing pages, and solution pages; guided writers on search intent, on page structure, and internal linking with a focus on driving inbound lead quality, not just clicks.
• Applied Generative Engine Optimization (GEO) techniques to improve brand visibility in AI-generated search summaries across Google SGE and Bing Copilot, ensuring content is structured for AI-driven search features.
• Executed technical SEO audits focused on site performance, indexing, structured data, and redirect management, alongside GEO optimisation initiatives for AI-driven search platforms, collaborating closely with cross-functional teams for implementation.
• Tracked performance across rankings, traffic, and inbound leads using GA 4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and Microsoft Clarity; shared monthly insights with leadership.
• Grew company LinkedIn from 32 to 6,000+ followers through content strategy and targeted outreach — directly supporting off-page brand authority.

Jr. Digital Marketing Executive at Innoppl IT Services Pvt. Ltd (2022-01 – 2023-12)

• Handled SEO activities for client websites across different industries, including keyword research, on-page SEO, and content optimisation.
• Worked on CRO-focused A/B testing to improve landing page engagement and conversions.
• Monitored crawl health, indexing, and technical SEO issues using GA4, GSC, Ahrefs, and Screaming Frog.
• Improved internal linking, content structure, and page optimisation to support better search visibility and user experience.

AR Caller at Omega Healthcare (2016-07 – 2019-06)

• Facilitated management of accounts receivable and assisted in following up on outstanding claims for timely payments.
• Coordinated with stakeholders to support accurate financial records and reporting procedures.
• Provided assistance in maintaining financial documentation and ensuring compliance with processes

B.E in Computer Science Engineering – Adhiparasakthi Engineering College