Head – Sales & Marketing at M/s Vision Honda (2021-03 – 2024-04)
To build and sustain a high-performance sales organization that consistently achieves business objectives, sales targets, and market share goals, while ensuring strong profitability through effective oversight of teams and Branch Heads. Responsible for setting and monitoring sales targets, analyzing performance data, and recruiting, onboarding, and developing sales talent through structured training programs and professional workshops to enhance technical and commercial expertise. Collaborate closely with sales teams to maximize efficiency, productivity, and market impact, while expanding retail accounts across product lines.
Oversee marketing, advertising, promotions, and exhibitions, and lead business development initiatives by identifying market opportunities and developing strategic marketing plans. Execute end-to-end marketing strategies across multiple brands and business lines to attract new customers, strengthen customer retention, and drive sustainable sales growth.
- Lead overall business operations, sales, and marketing activities for the Kerala region across 9 Honda Passenger Car dealerships
- Develop and execute short- and long-term strategies aligned with the organization's overall objectives
- Act as custodian of regional P&L, ensuring sustained profitability and cost efficiency
- Drive market retention, network stability, and consistent business growth
- Plan, strategize, and direct Auto Terrace operations to achieve targeted business outcomes
- Ensure achievement of OEM sales targets and improve Sales Satisfaction Index (SSI) scores
- Build, strengthen, and forecast strategic relationships with Honda Cars India Ltd. (HCIL)
- Oversee regional inventory planning, control, and optimization
- Set, monitor, and deliver sales and after-sales performance goals across dealerships
- Execute and monitor directives issued by the Managing Director
- Lead new business development initiatives and ensure implementation of updated CI (Corporate Identity) norms
- Manage approval and execution of new projects, including installation of new and pre-owned car facilities
- Drive performance and profitability across allied businesses, including pre-owned car sales, retail finance, and accessories
General Manager – Sales at M/s AVG Motors Ltd (2019-11 – 2020-12)
- Lead overall business operations, sales, and marketing activities for Maruti Passenger and Commercial Vehicles across the Kottayam and Pathanamthitta regions, overseeing 7 dealerships
- Coordinate regular review meetings with department heads to drive profitability, operational efficiency, and performance improvement
- Develop and implement annual short- and long-term business goals and strategic objectives
- Maintain weekly performance reviews with Sales Managers to evaluate results, forecasts, and ensure consistency with targets
- Closely monitor daily operations and recommend process improvements to enhance productivity and customer satisfaction
- Drive market retention initiatives and sustainable business growth across the region
- Provide dealership management with weekly financial and operational performance reports
- Review monthly financial statements to ensure accuracy, completeness, and timely submission to management and dealership owners
- Coordinate with business and administrative teams to ensure proper maintenance of records, controls, and performance analyses
- Oversee recruitment, training, and development of department managers to build strong leadership pipelines
- Foster a positive, high-energy workplace culture that promotes employee engagement and confidence
- Execute directives issued by the CEO in alignment with organizational priorities
- Lead escalation and resolution of complex customer complaints, ensuring swift and satisfactory closure
Head of Sales – Middle East & Africa at M/s Suhail Bhawan Auto Group (2013-04 – 2019-10)
- Understand and align with the company's long-term strategy; develop and implement effective direct sales and marketing strategies, and lead sales, marketing, and logistics teams to achieve revenue and volume targets
- Ensure consistent achievement of company sales goals across the territory, maximizing sales volume through competitive pricing and market-driven strategies
- Conduct periodic performance review meetings with Managers, provide appraisals, and monitor Regional Sales Manager activities and outcomes
- Monitor demand and supply trends, economic indicators, and market dynamics to anticipate changes and adjust business strategies accordingly
- Lead hiring, onboarding, training, and development initiatives to improve sales capability, service quality, delivery efficiency, and profitability through effective sales strategies
- Develop organizational competencies, systems, and processes to build an efficient and high-performing sales organization
- Control inventory levels by reconciling physical stock with system data and implementing actions to reduce slow-moving and obsolete inventory
- Establish strong collaboration with Service, Parts, and Corporate departments, and coordinate closely with Branch Sales Managers to address key business opportunities and challenges
- Motivate, organize, and foster teamwork to ensure productivity targets are consistently met or exceeded
- Execute directives and strategic initiatives as instructed by the COO / SGM
Profit Center Head – Central Kerala at M/s Popular Vehicles and Services Ltd (2007-10 – 2013-03)
- Understand and align with the company's short- and long-term policies; develop and implement effective direct sales and marketing strategies, and lead sales and logistics teams to achieve sales targets, market share, and customer satisfaction
- Closely monitor daily operations and recommend process improvements to enhance efficiency and performance
- Communicate branch policies and procedures to all employees and ensure consistent compliance across dealerships
- Provide branch management with weekly reports on the financial performance and operating condition of the dealership
- Review monthly financial statements to ensure accuracy, completeness, and timely submission to management
- Build and maintain strong working relationships with OEM partners
- Conduct regular performance review meetings with department heads to drive profitability and operational efficiency
- Foster a positive and energetic workplace culture that strengthens employee morale and engagement
- Design and execute cost-effective advertising campaigns and merchandising strategies to support sales growth
- Lead resolution of escalated customer complaints, ensuring timely and satisfactory outcomes
- Take proactive action based on competitor analysis and market intelligence to protect and grow market share
- Monitor and liquidate inventory at assigned dealerships to ensure timely financier payments and efficient fund circulation
Asst Manager – Sales at M/s Indus Motors Co Ltd (2005-02 – 2007-09)
Sr. Sales Associate at Standard Chartered Finance Ltd (2001-05 – 2005-01)
