Strategic Marketing & Technology Lead - IFBA (formerly CARGILL INDIA Pvt Ltd., Acquired by IFB)
(2021-10)
- Led strategic marketing and commercial growth initiatives for the aquaculture business.
- Delivered 36% sales growth despite market contraction.
- Improved profitability through pricing optimization and portfolio management.
- Launched five new products to strengthen market competitiveness.
- Developed growth strategies, customer value propositions, and market segmentation frameworks.
- Led cross-functional teams covering marketing, product development, technical services, and sales enablement.
Product manager I SSEA - Skretting India (Nutreco)
(2020-11 - 2021-10)
Managed the regional product portfolio across South and Southeast Asia, driving product lifecycle strategy, market competitiveness, and business growth.
- Identified and evaluated emerging market opportunities, contributing to the expansion of product offerings and customer segments.
- Led commercialization and go-to-market initiatives for new products, delivering 12% annual volume growth across the region.
- Developed product positioning and value proposition strategies that strengthened market presence and customer adoption.
- Enhanced organizational capability by leading technical and commercial development programs for cross-functional teams.
- Collaborated with regional marketing and communication teams to align product strategies with business objectives and brand positioning.
- Provided technical leadership and species-specific culture solutions, strengthening customer engagement and supporting sustainable business growth.
SMT & Commercial Head – India - Evergreen Industries I CN
(2019-01 - 2020-11)
- Spearheaded product portfolio strategy and commercialization initiatives, ensuring alignment with business objectives, market demands, and budgetary targets.
- Delivered EBITDA of USD 4.15 million (91.5% of target) in the first year and USD 6.09 million (95.4% of target) in the second year, significantly contributing to business profitability and sustainable growth.
- Strengthened market positioning and brand equity through innovative marketing, customer engagement, and promotional strategies.
- Led pricing, cost optimization, and margin enhancement initiatives to improve commercial performance and profitability.
- Directed the development and deployment of advanced aquaculture technologies, creating differentiated value propositions and enhancing customer outcomes.
- Successfully launched and positioned new products, establishing clear competitive advantages and strengthening market share.
- Oversaw product innovation and formulation development across multiple aquatic species, supporting portfolio expansion and customer acquisition.
Commercial and Technology Manager - Cargill India Pvt Ltd.
(2015-01 - 2019-01)
- Drove business expansion initiatives that increased monthly sales volume by 216%, accelerating market penetration and strengthening regional market share.
- Led the introduction and deployment of innovative aquaculture technologies and species-specific solutions, enhancing product differentiation and customer value.
- Developed and executed integrated marketing and business development strategies that supported revenue growth and customer acquisition.
- Directed feed optimization and nutritional enhancement programs, improving product performance, customer outcomes, and competitive positioning.
- Spearheaded the development and commercialization of customized feed solutions tailored to diverse customer and species requirements.
- Built organizational capability through strategic training, coaching, and development programs for technical, sales, and commercial teams.
- Led sales promotion and customer engagement initiatives that strengthened market presence and improved team productivity.
- Implemented robust credit control and risk management frameworks, achieving zero outstanding receivables and maintaining a healthy balance sheet.
Project Director – Organic Aquaculture - WAB Trading (GmbH) International (Asia) Ltd. - India & Bangladesh
(2010-12 - 2014-12)
- Directed end-to-end organic aquaculture operations across India and Bangladesh, encompassing feed production, hatchery management, certification compliance, and supply chain development.
- Led implementation of EU organic aquaculture standards, establishing traceability systems from broodstock to final product.
- Developed strategic partnerships with industry bodies, regulatory agencies, and certification organizations to expand organic aquaculture adoption.
- Managed sourcing, production, quality assurance, and commercialization activities to support sustainable business growth.
Technical Consultant & General Manager - ABJIRAN SHRIMP AQUA - Iran
(2007-03 - 2010-12)
- Oversaw aquaculture operations, business administration, financial management, and organizational development for a large-scale shrimp production enterprise.
- Built and led multidisciplinary teams covering production, technical services, finance, and operations.
- Implemented advanced production technologies and management systems to improve productivity, operational efficiency, and profitability.
- Directed strategic planning, budgeting, and business expansion initiatives while ensuring operational excellence.
Hatchery Consultant - MOON STAR Aquaculture Industries Ltd. - Bangladesh
(2004-01 - 2006-12)
- Provided technical leadership for hatchery operations, production planning, and capacity enhancement programs.
- Implemented best-practice production protocols, biosecurity systems, and quality management standards.
- Advised management on expansion strategies, operational optimization, and production efficiency improvements.
Hatchery Manager - CHOWHAN EXPORTS Ltd. - India
(1997-07 - 2003-11)
- Managed commercial hatchery operations, production planning, and technical teams to ensure consistent output and quality standards.
- Established operational controls, production protocols, and workforce development initiatives to improve performance and productivity.
- Supported business growth through continuous improvement programs and adoption of advanced aquaculture practices.
