Ravneet Singh

To apply strategic leadership, strong people management, and cross-functional collaboration skills to lead and mentor multidisciplinary design teams in delivering impactful, scalable, and user-centered design solutions. I aim to drive product innovation through research-informed decision-making, establish consistent design systems, and align user experience strategies with business objectives to elevate end-to-end customer experiences across digital platforms.

Project Manager - Experience Design at Net Solutions Pvt. Ltd. (2015-04 – 2025-06)

• Head the UX and leading a cross-functional team of UX specialists while establishing and governing a centralized digital design repository to enable reuse and accelerate delivery.
• Define and operationalize structured design intake and engagement models to streamline collaboration with product and business units.
• Drive periodic UI/UX audits across all customer-facing digital platforms to ensure experience consistency and recommend design enhancements aligned with enterprise standards.
• Review and govern visual design and interactive prototypes for new and existing digital journeys to ensure adherence to the organization's design system and experience principles.
• Analyze qualitative and quantitative user feedback from multiple channels, including apps and web platforms, to identify UX gaps and improvement opportunities.
• Partner with business units to recommend and implement UI/UX enhancements, maintaining continuous engagement through issue resolution and closure.
• Oversee annual evolution of the enterprise design systems in line with emerging industry trends, securing stakeholder approvals for system updates.
• Leverage business metrics, usage data, and customer interaction insights to validate user flows and propose data-backed experience optimizations.
• Establish design approval checkpoints for all externally visible digital releases to ensure brand and experience consistency.
• Ensure UX CoE participation in UAT and CUG testing phases, validating visual design and interaction quality prior to launch.
• Monitor and review customer communication assets—including email, SMS, in-app notifications, banners, and web content—to maintain a cohesive and unified experience across touchpoints.
• Lead primary and secondary research on industry best practices in user experience, translating insights into actionable recommendations for stakeholders.

Design Lead at Net Solutions Pvt. Ltd. (2010-04 – 2015-03)

• Collaborating with clients, management, sales, and production teams to develop and negotiate effective design solutions that meet project goals.
• Recommending and selecting suitable assets that balance aesthetic quality and functional effectiveness for print and digital distribution, ensuring consistency, accessibility, and alignment with user experience standards.
• Preparing comprehensive documentation detailing specifications for final design execution.
• Overseeing and coordinating the production workflow across chosen platforms to maintain consistency and efficiency.

Senior Designer at Net Solutions Pvt. Ltd. (2008-04 – 2010-03)

• Partnering with clients, internal teams, and production departments to evaluate, refine, and finalize creative solutions that strike a balance between innovation and practicality.
• Creating customized visual and motion content—such as video assets, promotional animations, and interactive media—delivered on time and to a high standard of quality.
• Collaborating with clients and stakeholders to thoroughly understand project goals, scope, and constraints, forming the basis for well-defined and strategic design briefs.
• Developing and evolving design concepts that reflect the brand's identity and effectively support its communication goals.

Designer at Net Solutions Pvt. Ltd. (2004-03 – 2008-03)

• Engaging with clients and stakeholders to gain a deep understanding of project objectives, scope, and limitations, enabling the creation of clear, strategic design briefs.
• Production of visual and motion content tailored to client-specific requirements, including video assets, promotional animations, and interactive media, ensuring the timely and high-quality delivery of client-focused solutions.
• Working collaboratively with clients, internal teams, and production units to review, refine, and finalize design solutions that balance creativity and feasibility.
• Advising on and selecting suitable assets and media that enhance both the functional purpose and visual impact of designs across digital platforms.

Certification in Google UX Certification – Google (2025-03)

B.Sc. in Multimedia & Animation – Sikkim Manipal University (2009-05)

Certification in Animation – Arena Multimedia (2002-08)

Diploma in Information Technology – CEDTI (2001-08)

Diploma in Electrical Engineering – Govt Polytechnic (2000-05)