Reena Rana

Strategic communications leader with over 17 years of experience across corporate communications, stakeholder engagement, integrated campaign leadership, and global program management. Proven expertise in building executive visibility, shaping high-impact narratives, and managing multi-market communication programs across India, Europe, APAC, and the Middle East. Known for driving measurable business outcomes through integrated media strategy, influencer ecosystem development, digital communications, and AI-enabled research, content ideation and audience insights.

Adept at managing complex stakeholder environments, scaling cross-border campaigns, and delivering consistent brand positioning across diverse geographies and sectors including technology, education, real estate, healthcare, waste management, industry bodies and travel. With a strategic vision paired with data-driven insights, I align communication efforts with organizational goals to foster stakeholder engagement and drive impactful results. As a forward-thinking professional, I believe in the immense power of communication in crafting strategies, building relationships, and delivering measurable success.

Director – Global - Kaizzen

(2022-07)

• Driving Strategic PR Campaigns: Lead the creation and execution of impactful PR campaigns that enhance client brand positioning, delivering compelling narratives and securing high-profile media coverage.
• Executive Communications: Craft & oversee the creation and distribution of high impact content (by-lined articles, blogs, media responses) to help clients establish thought leadership and shape their public narratives. Drive integrated media strategy, campaign architecture, executive visibility programs, and thought leadership positioning.
• AI-Enabled & Digital Communications: Leverage AI tools for communication research, campaign ideation, content development and audience insights, complemented by social media analytics, influencer performance data and sentiment analysis to inform communication strategies and optimize campaign effectiveness.
• Internal Communications: Develop newsletters and communication content around Kaizzen’s internal initiatives and events, extending organizational storytelling and engagement across employees, partner agencies, and clients.
• Awards & Reputation Building: Partner with the Kaizzen awards team to identify high-impact client campaigns, develop award narratives, and support submissions that showcase campaign impact, innovation, and business outcomes.
• Drive integrated global media outreach by managing international communication mandates in collaboration with partners across Europe, APAC, Middle East, and the US.
• Lead influencer strategy, identification, content planning, performance tracking, and campaign reporting across diverse sectors in global and domestic markets.
• Fostering a High-Performing Team: Mentor and manage a team of PR professionals, cultivating a collaborative and results-driven culture that empowers exceptional client service.

Associate Director – Project Head – LaunchMyCareer - Merakii

(2020-01 - 2022-07)

• Led end-to-end communications strategy for Veative and its sub-brands, ensuring consistent internal and external messaging alignment.
• Managed PR strategy, influencer partnerships, and outreach campaigns for LaunchMyCareer (UK-based EdTech platform), significantly improving brand visibility and engagement.
• Sustained Integrated Strategy: Spearheaded the creation and execution of targeted PR strategies, driving enhanced online presence and visibility across key digital platforms.
• Client Communications Strategy: Led the development and execution of tailored communication plans, ensuring consistent messaging across all channels to elevate client brand and reputation

Associate Director - Gutenberg Communications Pvt Ltd

(2019-01 - 2020-01)

• Developed communication strategies, ensured quality content, and advised clients on media opportunities while fostering media relationships.
• Collaborated with international teams across the US and UK to accelerate the conversion cycles.
• Developed strategic proposals and frameworks, commercial structures, and positioning narratives for multi-market clients.

Senior Manager - Value 360 Communications Pvt Ltd

(2012-01 - 2018-12)

• Developed integrated communication strategies and proposal frameworks aligned with client brand objectives across sectors.
• Advised clients on strategic communication programs across domestic and international markets.
• Led messaging architecture, campaign planning, and client presentations to strengthen competitive differentiation.
• Supported revenue growth through strong proposal development and solution positioning.

IP Quality Analyst - Wipro (Microsoft LPO)

(2010-03 - 2012-12)

• Led quality assurance for global IP documentation across patent, trademark, and copyright processes, ensuring audit-ready compliance and process excellence.
• Partnered with Microsoft legal teams across the US, Europe, and APAC to standardize workflows and deliver continuous operational improvements through training and quality governance.

sale’s centric role - Aegis Pvt Ltd

(2007-01 - 2009)

I have also worked at Aegis Pvt Ltd, in a sale’s centric role from Jan 2007 – 2009.

Post Graduation - Political Science - Delhi University (2006 - 2006)

Diploma - Public Relations - Bhartiya Vidya Bhavan (2006 - 2006)

Graduation - Political Science - Maitreyi College (2004 - 2004)