Rekha Baitharu

Team Lead with 6+ years of experience in building, scaling, and optimizing e-commerce and SaaS platforms. Strong experience in Shopify, React, frontend architecture, checkout customization, performance optimization, SEO, and conversion improvement. Currently working remotely with Autumn (Bangalore), leading frontend delivery across 50+ enterprise and D2C brands.

Experienced in managing engineering teams, improving development workflows, and using modern AI tools to improve productivity, code quality, delivery speed, and business outcomes.

Team Lead – Shopify Expert at Autumn (2026-04 – Present)

• Leading frontend delivery across 50+ enterprise and D2C ecommerce brands.
• Managing and mentoring a 20+ member frontend engineering team.
• Driving frontend architecture, release planning, code quality, and delivery standards.
• Building and optimizing Shopify storefronts, checkout customization, Shopify Functions, and React-based solutions.
• Improving conversion rates, SEO, storefront speed, and customer experience.
• Managing multi-store deployments and business-critical launch events.
• Working closely with ecommerce, business, and marketing stakeholders.
• Introduced better engineering processes, including structured code reviews and development automation.
• Improved KPI tracking across delivery timelines, sprint execution, release quality, and team productivity.
• Used modern tools including Antigravity, Cursor, ChatGPT, Gemini, NotebookLM, Claude, GitHub Copilot, Shopify Magic, Stitch, and Figma AI for documentation, faster development, technical research, planning, and productivity.
• Major Brands Handled: HUL, Birkenstock, Levi's, Boat, American Tourister, Durex, Mcaffeine, Epigamia, Fila, New Era, Kerala Ayurveda, Relaxo, Metro India, Clarks, UCB, Bonkers Corner, Superkicks, Slurrp Farm and more

Lead Frontend Developer - Shopify at Marmeto (2024-12 – 2026-03)

• Led Shopify frontend development for enterprise ecommerce brands and delivered scalable Shopify Plus solutions.
• Owned frontend delivery for enterprise ecommerce brands across multiple industries.
• Led Shopify storefront implementation and frontend development initiatives.
• Defined frontend architecture and maintained coding standards.
• Worked on checkout customization, Shopify Functions, and React integrations.
• Improved e-commerce performance, SEO, and conversion optimization.
• Managed multi-brand delivery and production deployments.
• Collaborated with stakeholders to deliver business-focused ecommerce solutions.

Lead Product Developer (MERN Stack) at CredenceSoft Pvt Ltd (2022-05 – 2024-11)

• Led engineering and delivery of BookOne, a hospitality SaaS platform serving 100+ hotels.
• Managed a 10-member engineering team.
• Owned architecture decisions, sprint planning, and delivery execution.
• Worked directly with business teams and hotel owners to define product requirements.
• Acted as a technical decision maker for product evolution.
• Integrated Google Hotel Center, OTA systems, and third-party services.
• Built deployment pipelines using AWS, Heroku, and Vercel.
• Automated guest communication workflows using SendGrid, reducing manual effort by 30%.
• Improved platform performance and operational reliability.
• Created product mockups using Figma and Canva.

Graduate Apprentice at Hindustan Aeronautics Limited (2021-03 – 2022-05)

• Designed and developed MERN stack web apps for internal systems.
• Built secure APIs using JWT and OAuth.
• Created responsive UIs using React.js and Redux.

Intern at Appstone Company (2020-09 – 2021-02)

• Assisted in MERN application development.
• Built React components and integrated APIs.
• Supported cloud deployment activities.