Ritika Kalyankar
Designing Head — College Cultural Event
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About
B.Com graduate with a strong interest in digital marketing and data-driven decision making. Hands-on with content creation, social media campaigns, and creative design through college initiatives. Comfortable working with numbers, spotting patterns, and translating data into action. Quick learner who enjoys working across teams and understanding what drives audience engagement.
Experience
Designing Head — College Cultural Event - Brihan Maharashtra College of Commerce - Pune, India
(2023-01 - 2024-12)
- Planned and executed all visual communication for the event — from concept to final creatives — across digital and print formats
- Used AI tools (Leonardo AI, Seart AI, Gemini, Claude) alongside Canva and Adobe Express to produce assets quickly without compromising quality
- Tracked what worked — monitored which creatives got more traction and adjusted approach for subsequent posts
Core Committee Member — Events & Outreach - Brihan Maharashtra College of Commerce - Pune, India
(2022-01 - 2023-12)
- Managed the event's Instagram presence — planned content, maintained posting schedules, and monitored audience response
- Did competitive research on similar college events to understand what content formats and messaging drove engagement
- Put together a post-event summary covering what the campaign achieved — reach, engagement, and lessons learned
Education
Bachelor of Commerce - B.Com - Brihan Maharashtra College of Commerce, Pune (2022-01 - 2025-12)
Digital Marketing Course - Digital Marketing - HELEUM
