Ritvik
Performance Marketing | E-Commerce Operations | Data Analysis
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About
E-commerce and performance marketing professional with hands-on experience across marketplace operations and Amazon advertising. Skilled in SKU-level performance analysis, campaign management, and driving measurable revenue outcomes through data-driven decisions. Built a full e-commerce analytics platform from scratch, demonstrating deep understanding of how marketplace portals work end-to-end — from listing and content to settlement reconciliation and P&L.
Eager to bring this operational and marketing expertise to a product-focused e-commerce team.
Experience
Performance Marketing Intern at SHFTX Technologies (2026-05 – 2026-08)
Amazon Advertising | 3-Month Internship
- Generated ₹15L+ in personal revenue from scratch by launching and scaling new ASINs from 0 to 50+ daily run rate (DRR).
- Managed advertising accounts driving ₹3Cr+ in monthly sales at a total ROAS of 4.1.
- Built a Bulk Sheet Generator from scratch to automate creation of Auto, Keyword, and Product campaigns, streamlining campaign setup for the team.
- Automated the Inventory Management System for the Performance Marketing group from scratch.
- Presented at Weekly Business Reviews with stakeholders, and completed all assigned targets across the 3-month internship.
- Created SEO-optimized titles and led multiple catalogue changes to improve listing conversion.
Education
Bachelor of Business Administration in BBA – Maharaja Agrasen Institute of Management Studies, Delhi (2023 – 2026)
