Vandana Narayanan

Catalogue Manager with 8+ years of experience in e-commerce operations, product catalog management, pricing analysis, attribution enrichment, and competitive intelligence. Strong expertise in Shopify operations, Zoho Books inventory tracking, Magento, PIM systems, and Google Analytics for campaign and performance analysis. Proven ability to improve catalog accuracy, campaign effectiveness, pricing efficiency, and data quality across large-scale e-commerce platforms.

Catalogue Manager at Block to Box (2025-09 – Present)

• Managing end-to-end catalogue operations on Shopify, including product listings, attribute accuracy, and pricing updates
• Tracking inventory and purchase records using Zoho Books, ensuring accurate stock visibility
• Conducting product comparison and attribute mapping using specifications, features, and descriptions
• Performing vendor price analysis (current vs previous pricing) and applying pricing formulas
• Enriching product attributes to improve catalog accuracy, SEO visibility, and conversion rates
• Using Google Analytics to analyze campaign performance, traffic trends, product-level performance, and conversions
• Coordinating with customers and vendors for order fulfillment and issue resolution
• Supporting B2B sales and purchase processes, including order processing and vendor follow-ups
• Preparing reports on catalog health, pricing trends, inventory status, and campaign performance

Senior Catalog Associate at EGC Global Services Pvt. Ltd. (2024-07 – 2025-09)

• Validated and maintained large-scale product catalogs ensuring accuracy, completeness, and consistency
• Populated and managed product attributes in PIM systems
• Executed data cleaning, standardization, and deduplication activities
• Enhanced catalog taxonomy and classification to improve searchability
• Conducted vendor price comparisons and applied pricing formulas
• Uploaded product data using Magento and verified live website visibility

Senior Research Analyst at Aggregate Intelligence India Pvt. Ltd. (2022-03 – 2023-03)

• Conducted primary and secondary research based on client requirements
• Set QA guidelines and facilitated crawled data, mapping, and final delivery QA
• Researched and curated content for global publishing projects
• Ensured high accuracy and timely delivery
• Mentored new team members and supported knowledge transfer

Senior Analyst – Competitive Intelligence at UGAM Solutions Pvt. Ltd. (2012-10 – 2019-11)

• Delivered competitive intelligence and retail analytics solutions for global e-commerce clients
• Performed large-scale product mapping and competitive price analysis
• Analyzed 500,000+ products across electronics, furniture, appliances, décor, and outdoor categories
• Led attribution enrichment, taxonomy classification, and review & rating analysis
• Owned end-to-end project delivery, QA, and SLA adherence
• Prepared daily, weekly, and monthly reports with 100% on-time delivery
• Trained and onboarded new team members

MBA in HR – Bharathiar University (2014 – 2016)

BBM in Computer Applications – Sree Narayana Guru College (2009 – 2012)