Riya Biswas

Content Specialist with 8+ years of experience in SEO and AEO content, SMM copywriting, and content management for B2B and B2C brands in FinTech, healthcare, and premium consumer sectors. Skilled in on-page SEO, content strategy, keyword research, graphic design, and AI-assisted content workflows, with strong written and verbal communication. Proven record of improving organic visibility, search rankings, and conversion rates.

Consultant, Digital Marketing Expert - Global Health Opulence (GHO)

(2026-01)

• Build content and SEO strategy for a premium medical tourism concierge brand, driving organic visibility for high-intent healthcare travel keywords.
• Manage the company website end-to-end, including on-page SEO, service pages, and content publishing.
• Own the content calendar, planning and producing SEO blogs, service pages, brochures, and pitch decks.

FinTech Marketing Content Specialist - KYC Hub

(2023-03 - 2025-12)

• Developed and executed SEO-led, performance-focused content strategy across blogs, landing pages, and product pages, improving rankings for 150+ high-intent keywords.
• Increased average weekly impressions to 22,000+ and improved Domain Authority from 30 to 80 within 8 months through strategic content and technical SEO improvements.
• Created and optimised performance-driven landing pages, running A/B tests via GrowthBook on headlines, CTAs, and layouts to improve conversion rates.

Senior Content Writer - FK Digital - Pune, India

(2020-04 - 2023-02)

• Wrote content and built content strategy for B2B and B2C clients across 10+ industries, including IT, SaaS, fashion, travel, banking, finance, crypto, and beauty.
• Produced 50+ case studies, industry reports, and blogs monthly, and formulated cross-platform content calendars using the HubSpot TOFU-MOFU-BOFU framework.
• Collaborated with SEO, design, and content teams on long-form and PPC content, contributing to [X%] growth in organic traffic across client accounts.

Freelance Content Writer, Contractual - Movinnza

(2018 - 2020)

• Delivered SEO-optimised blogs, website copy, and marketing collateral for B2B and B2C clients on a freelance, project basis, building an early foundation in SEO-led content writing.
• Researched keywords and industry trends to shape content briefs, collaborating remotely with design and marketing stakeholders on brand voice and campaign goals.

MBA - Digital Marketing - DY Patil Institute of Management and Research (2025)

Bachelor's - Biotechnology - Dr DY Patil College of Arts, Commerce and Science (2021)