Market Researcher at International Data Corporation (2025-09 – Present)
Conducting quantitative and qualitative analysis across enterprise technology markets, researching and drafting IDC documents, analyzing market datasets and industry signals, translating research findings into actionable insights.
- Conducted quantitative and qualitative analysis across enterprise technology markets including Cloud Applications, DevOps, DevSecOps, GenAI, Agentic AI, IT Operations, and Software Supply Chain
- Responsible for researching content and drafting IDC documents like IDC Marketspace, IDC Innovators, IDC Survey Spotlight, IDC Survey, Market Glance, Market Forecast, Futurescape, MAP Document, Productscape, Peerscape, and Taxonomy
- Analyzed market datasets and industry signals to identify technology adoption trends, competitive positioning, and enterprise demand patterns
- Translated complex research findings into clear analytical insights and executive-ready reports for global stakeholders to support strategic decision making
- Collaborated with global analyst teams to ensure data accuracy, consistency, and analytical rigor across research publications
- Researched and documented customer technology priorities, market trends, competitive landscapes, and adoption patterns using public sources and proprietary research methodologies
Senior Marketing Researcher – Constrique for Adobe at Constrique Software & Digital Solutions Pvt Ltd. (2025-01 – 2025-08)
Delivering customer and industry insights to support Adobe's customer success, solution positioning initiatives and GTM Strategies across multiple regions.
- Delivered customer and industry insights to support Adobe's customer success, solution positioning initiatives and GTM Strategies across JAPAC, EMEA, and ANZ regions
- Conducted structured research using multiple datasets and industry platforms to identify growth opportunities and market trends
- Generated detailed personas for potential markets by leveraging tools and databases like Equilar, Boardroom Insider, Gartner, Capital IQ, Forrester, The Wall Street Journal
- Synthesized complex datasets into actionable insights for strategic decision-making
- Collaborated cross-functionally to refine research approaches and maximize the relevance of insights
- Supported onboarding and training of new hires, sharing best practices in research methodology and content development
Product Reviews Associate – Gartner Digital Markets at Gartner (2022-09 – 2024-12)
Conducting extensive social media research, identifying and validating reviewers, developing spam mitigation strategies, and creating analytical systems for data quality improvement.
- Conducted extensive social media research to identify and validate reviewers for Capterra, Software Advice, and GetApp with over 94% accuracy
- Identified and developed specific guidelines for processing spam originating from Uganda, leading to a 73% decrease in spam content and unwanted reviews
- Identified 31% additional entities in the system and mapped them to reduce spam & improve quality of reviewers in system by leveraging intermediate SQL and basic Python
- Utilized Python to optimize data processing and filtering, resulting in a 28% reduction in entity mapping errors
- Developed training materials to educate new hires on identity theft prevention and detection techniques
- Led the team to create an outline and a draft for a Gartner Digital Markets Newsletter as part of annual team Hackathon
- Conducted 70 hours of in-depth analysis using advanced Excel, intermediate SQL, and intermediate Power BI to develop a robust system for identifying, categorizing, and mitigating suspicious and spam activities, achieving a 96.5% accuracy rate
- Developed innovative game-based learning experiences to motivate and inspire participants for the annual L&D event Pragati 3.0
- Successfully procured and distributed event goodies on multiple occasions, ensuring timely delivery
- Recalibrated scoring algorithms to improve accuracy and fairness in team and individual rankings
- Created visually appealing presentation decks, effectively communicating event highlights and outcomes
Analyst – Underwriting Services at BMTG Advisors India (2021-04 – 2022-03)
Analyzing and reviewing mortgage documents, conducting secondary research on Fannie Mae guidelines, and collaborating with advisors and underwriters.
- Analysed and reviewed the documents provided by the borrowers applying for mortgage to meet the requirements established by Fannie Mae
- Conducted advanced secondary research on Fannie Mae guidelines to stay updated with norms
- Collaborated with Home Advisors and Underwriters to carefully assess and clear the loans
Founder at BuddingMarketer (2020-07 – 2021-04)
Building and managing a digital marketing consultancy, delivering GTM strategies and content solutions.
- Accomplished #1 SERP position on Bing, Yahoo, and DuckDuckGo and #3 spot on Google SERP (as per April 2021), through ethical SEO practices and detailed Keyword Research Analysis
- Delivered multiple projects as an Independent Digital Marketing Consultant and assisted multiple brands with GTM strategies, SEO, SEM, and content delivery
- Created detailed, well researched and engaging articles on multiple platforms like Medium, LinkedIn, and owned website
- Drafted and published multiple well researched articles for a Malta based organization
Marketing Intern at Humanity Welfare Council (2020-04 – 2020-04)
Publicizing and promoting welfare programs for financially weak farmers through social media.
- Publicized and promoted the welfare program for financially weak farmers in the Bundelkhand area of Uttar Pradesh through social media and marketed funds for the noble cause
Marketing Intern (Live Project) at Hero MotoCorp (Africa) (2019-09 – 2019-11)
Researching and recommending valuable marketing solutions for building brand presence in Africa.
- Researched and recommended valuable marketing solutions for building a brand presence in Africa with major focus on Nigeria, Kenya, and Uganda
Marketing Intern at Aditya Birla Capital (2019-04 – 2019-06)
Summarizing real life business solutions through primary research and customer needs analysis.
- Summarized real life business solutions after conducting primary researches to identify the needs of the customer and the Direct Sales Force
Marketing Intern at KStar Wealth Management (2015-05 – 2015-06)
Cold-calling customers and implementing client acquisition strategies for stock market investments.
- Cold-calling 50 customers every trading day to encourage them to invest in the stock market via company channel
- Implemented effective client acquisition strategies, resulting in the acquisition of 37 new clients
