Rohit Hansraj
Product Designer
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About
Product Designer with 4+ years of 0-to-1 experience across SaaS, EdTech, Web3, AI, and hospitality platforms.
I embed AI systematically throughout the design process — from research synthesis and IA stress-testing to hi-fi exploration and copy — delivering faster, sharper outcomes without sacrificing design thinking. Specialist in gamification architecture, conversational UI, design systems at scale, and Hebrew RTL localisation. Known for taking products from brief to developer handoff solo, across wildly different domains, without losing consistency or craft.
Experience
School of Coding & AI | Mohali (Remote)
Senior UI/UX Designer | Jul 2025 - Present
- Leading end-to-end design across three simultaneous products — a gamified mobile learning app (Be Finance
Fluent, early prototype live on Google Play with Aston University:
play.google.com/store/apps/details?id=com.financefluent), an investment platform, and a 27-module enterprise HRMS platform.
- Designed a full gamification architecture: XP system, mascot evolution (Acorn to Plant to Oak Tree), linear progression, and reward systems -- with 20+ diverse animated characters across three narrative levels.
- Built a design system for a five-role HRMS before any hi-fi work began, enabling a junior designer to work across 17 modules in parallel without inconsistency.
- Produced locked Screen-by-Screen Design Documents for developer handoff, covering mascot dialogue,
emotional states, and interaction rules.
Freelance | Israel (Remote)
Product Designer | Jul 2025 - Dec 2025
- Sole designer across seven products — AI, hospitality, fintech, Web3, and 3D printing — each taken from brief to hi-fi handoff independently.
- WePong: rebuilt a table tennis club's complete digital ecosystem — mobile app, live TV scoring display,
Hebrew RTL version, and admin back office. Live on Google Play (Israel):
play.google.com/store/apps/details?id=com.pakatec.wepong. iOS submission imminent.
- PortLAN: designed an AI-first crypto portfolio platform built on a Magic Loop approval model (Command — AI
Verify — Human Approve — Execute) with a multi-trade Action Center.
- Additional work: conversational AI hotel concierge tablet UI (Butler Box, full accessibility support), 3D printing marketplace with AI model generation and dual-persona UX (PrintFlow AI), and three live web products including AGUI (agui.pakatec.com/en) and the Paka Tec website (pakatec.com).
WeAddo | Gurugram
UI/UX Designer | Apr 2025 - Jul 2025
- Designed e-commerce and organisational websites across multiple client briefs.
Ment Tech Labs | Indore
UI/UX Designer | Aug 2024 - Nov 2024
- Designed interfaces for Web3 products including dApps and crypto dashboards.
Greysprings Software Solution | Noida (Remote)
UI/UX Designer and Game Designer | Dec 2021 - Jul 2024
- Redesigned gameplay and narrative systems for a children's activity app, contributing to a 70% increase in playtime.
- Designed characters, environments, game mechanics, and UI across multiple game titles.
Pratilipi | Bengaluru (Remote)
Graphic Designer Intern | Mar 2021 - Aug 2021
- Created marketing visuals for Pratilipi Comics, contributing to a 15% increase in app installs.
Education
National Institute of Design, Haryana
Bachelor of Design (BDes), Communication Design | 2017 - 2021


