Rubiga Devi

Salesforce Project Manager / Product Owner with 4-5 years of Salesforce-focused delivery leadership and 13+ years total IT experience (software engineering, business analysis, techno-functional PM). PMP certified with six Salesforce certifications spanning admin, development, and consulting tracks. Proven record leading end-to-end Salesforce implementations across Service Cloud, Field Service Lightning, and Experience Cloud for Construction, Industrial, and Healthcare clients, translating business requirements into delivery plans and managing stakeholder relationships from case teams to C-suite.

Project Manager at Genufy Techworks (2025-09 – Present)

• Lead end-to-end Salesforce Service Cloud transformation projects using Agile/Scrum, aligning technical delivery with corporate KPIs and revenue goals.
• Design Case Management frameworks with intelligent assignment logic and automated escalation paths to improve support operations.
• Act as primary liaison to C-suite executives, delivering transparent reporting on project health, resource allocation, and ROI.
• Led migration of legacy manual workflows into streamlined Salesforce Flows, improving system performance and user experience.
• Serve as techno-functional authority for global stakeholders, owning risk mitigation and delivery reporting.
• Translate business requirements from client stakeholders (including a current nonprofit client's membership application and lead-capture build) into actionable technical tasks for the delivery team.

Techno-Functional Project Manager at Titanium Tekzi (2022-01 – 2025-08)

• Managed a portfolio of 10+ Salesforce projects across Construction, Industrial, and Healthcare sectors, ensuring alignment with strategic business goals.
• Led end-to-end implementation of Service Cloud and Field Service Lightning (FSL) to automate service lifecycles and improve operational efficiency.
• Directed launch of Experience Cloud portals to improve customer engagement and transparency for renovation and service tracking.
• Optimized lead-to-case conversion and scheduling workflows using Salesforce Flows, reducing manual overhead and improving response times.
• Integrated Field Service Lightning for mobile scheduling, enabling technicians and contractors to receive real-time assignments.
• Managed a cross-functional team of developers and designers delivering custom e-commerce platforms and CRM process optimizations.
• Served as primary techno-functional liaison between technical teams and business stakeholders, translating requirements into actionable tasks.
• Defined entitlements and SLA milestones for service cases to ensure timely resolution of customer issues.

Sr. Business Analyst at SKADEPT (2017-05 – 2021-12)

• Directed optimization and administration of the internal enterprise ERP system, streamlining operational workflows and data frameworks.
• Engineered end-to-end payment processing architecture through secure banking portals, mitigating operational risk.
• Delivered weekly performance and data insight reporting for executive leadership to steer operational decisions.
• Mentored and led cross-functional teams to achieve organizational performance goals.

Sr. Software Engineer at Accenture (2012-07 – 2016-10)

• Led triaging and resolution of critical production incidents across multi-functional teams within business SLAs.
• Investigated production bugs and workflow inefficiencies, recommending system improvements based on recurring ticket trends.
• Built automated data remediation scripts and patches to resolve design flaws and improve business reporting performance.
• Monitored application health metrics and delivered KPI reports directly to client stakeholders.

Bachelor of Technology in Information Technology – Sona College of Technology (2008 – 2012)