Rupantar Samanta

Category Manager with ~4 years at Amazon India, owning a ₹392 Cr+ portfolio across Carpet (₹189 Cr, % YoY), Customization (₹78 Cr, 43% YoY), and International Sourcing (₹125 Cr, 247% YoY). Expertise spans whitespace identification, brand and vendor negotiations, visibility strategy, and data-driven decision-making using Power BI and SQL.

IN Category Management - Amazon India - Bengaluru, India

(2025-08)

• Scaled International Sourcing from ₹36 Cr to ₹125 Cr (247% YoY growth) by identifying global supply gaps, onboarding international vendors, and building a differentiated assortment unavailable from domestic sources — establishing a high-growth programme within the Soft Furnishings LOB on Amazon.in.
• Grew Customization from ₹55 Cr to ₹78 Cr (43% YoY) by expanding the personalised product range, identifying selection whitespace through data and market analysis, and engaging vendors to build and launch strategic assortment — with full ownership from sourcing to go-live.
• Manage Carpet (₹189 Cr, 23% YoY) across a portfolio of top brands and long-tail assortment — owning selection strategy, brand negotiations, and visibility to drive sustained category growth across the full price and style spectrum.
• Negotiate directly with brands and vendors on pricing, margins, commercial terms, and exclusivity across all three programmes to improve category economics and secure competitive assortment advantages on the platform.
• Use Power BI and SQL to track category health metrics across the ₹392 Cr+ portfolio, analyse performance trends, and generate insights that inform assortment, pricing, and promotional decisions across Carpet, Customization, and International Sourcing.

Key Program Management - Amazon India - Bengaluru, Karnataka

(2024-03 - 2025-07)

• Built Power BI dashboards to overhaul the lead intake process for high-GMS Seller Flex partners, reducing turnaround time by 70% and enabling faster prioritization of high-value opportunities.
• Led PAN-India programs (Partner Lead Intake, SF Lead Validation), streamlining onboarding and inventory planning through data-driven workflows and performance tracking frameworks.
• Designed seller performance dashboards to improve operational visibility, enabling managers to make faster, data-backed decisions on seller health and program metrics.

Key Account Management - Amazon India - Kolkata, West Bengal

(2023-01 - 2024-03)

• Managed strategic Amazon seller accounts, leveraging data analysis to optimise ROI and ACoS across multiple product lines and strengthen long-term partnerships.
• Developed an analytical framework to identify and track High-Value Accounts (HVAs), enabling managers to pinpoint portfolio strengths and gaps, resulting in enhanced performance visibility and oversight.

Assistant Account Manager - Annectos Pvt. Ltd. - Bengaluru, Karnataka

(2022-05 - 2022-12)

• Managed end-to-end client engagement for digital and performance marketing initiatives, overseeing SEO, lead generation, and website development while consistently meeting sales targets.
• Led a cross-functional team of developers and operations staff to plan, build, and launch a company website from concept to go-live, ensuring smooth execution aligned with business goals.

MBA - Marketing & Operations - Gandhi Institute of Technology & Management (2022-07)

Bachelor of Pharmacy - Pharmacy - Guru Nanak Institute of Pharmaceutical Science & Technology (2020-03)