Rushikesh
Salesforce Marketing Cloud Analyst
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About
Salesforce Marketing Cloud Analyst with 3 years of experience in Salesforce Marketing Cloud and Salesforce Data Cloud, specializing in customer journey orchestration, campaign automation, audience segmentation, customer data unification, Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, and SSJS. Experienced in designing personalized campaigns, integrating Salesforce CRM, optimizing deliverability, and developing scalable marketing solutions across enterprise environments.
Experience
Salesforce Marketing Cloud Analyst - Marquery Technology Pvt. Ltd. - Pune
(2026-01)
- Developed and managed personalized customer journeys using Journey Builder, Automation Studio, AMPscript, and SQL.
- Designed responsive email templates and dynamic content using Email Studio and Content Builder.
- Built audience segments and unified customer profiles using Salesforce Data Cloud.
- Developed SQL queries, automation workflows, and campaign scheduling for personalized marketing.
- Integrated Salesforce CRM with Marketing Cloud Connect and REST APIs.
- Performed campaign optimization, A/B testing, deliverability monitoring, and production support.
- Collaborated with business stakeholders in an Agile Scrum environment.
Salesforce Marketing Cloud Developer - Policybazaar.com - Pune
(2024-12 - 2026-01)
- Developed email, SMS, and WhatsApp campaigns using AMPscript, SSJS, SQL, and Journey Builder.
- Created reusable email templates and personalized customer journeys.
- Managed Data Extensions, Contact Builder, subscriber data, and audience segmentation.
- Integrated Salesforce CRM using Marketing Cloud Connect, REST APIs, and SOAP APIs.
- Optimized campaign performance, email deliverability, and IP reputation.
- Supported production deployments, campaign testing, and issue resolution.
Salesforce Marketing Cloud Administrator - Infynest Technologies Ltd - Pune
(2023-08 - 2024-12)
- Managed Data Extensions, Contact Builder, and subscriber data synchronization.
- Developed SQL queries for audience segmentation and campaign automation.
- Configured Automation Studio, import/export activities, and scheduled automations.
- Performed campaign reporting, data validation, and performance monitoring.
- Supported email campaign execution, production issues, and marketing operations.
- Worked closely with cross-functional teams following Agile Scrum methodology.
Education
MBA - I.M.E.D College, Pune (2025)
Bachelor of Science - Hospitality Studies - Suryadatta College, Pune (2021)
