Rushikesh Chavan

Results-driven Senior Analyst with 4 years of experience specializing in Adobe Analytics, Adobe Launch, and Mobile SDK implementation. Strong grasping power, a hardworking and smart-working approach, and multitasking abilities allow for efficient project execution. Known for a collaborative and team oriented nature.

Expertise in requirement gathering, tag management, troubleshooting, data layer implementation, reporting, and Adobe Analytics administration. Adept at working with cross-functional teams to translate business objectives into actionable analytics solutions.

Senior Analyst I at Bajaj FinServ Direct Limited (2022-05 – Present)

Senior Analyst specializing in Adobe Analytics, Adobe Launch, and Mobile SDK implementation for financial services platforms

• Collaborate with business stakeholders to collect and translate business needs into Adobe Analytics implementation plans
• Configure and manage Adobe Launch to track user behavior across digital platforms
• Create custom reports and dashboards in Adobe Analytics Workspace to monitor KPIs, customer journeys, and business performance
• Act as a bridge between technical teams and business teams to ensure smooth implementation of analytics solutions
• Implement Adobe Analytics tracking for platforms including Loans, Credit Cards, Insurance, Investments, ONDC, Securities Marketplace, Blogs, and Mobile Apps
• Develop data layers and implement event tracking for web and mobile platforms using Adobe Launch
• Configure and implement Adobe Mobile SDK for tracking user interactions on mobile apps
• Implement Adobe Launch Rules and 3rd Party Tag Implementation including Net core, Plotline, Branch IO, Adobe Target
• Investigate and resolve tracking issues, data discrepancies, and tag failures using Adobe Debugger and Dev Tools
• Generate business insights from Adobe Analytics, providing real-time reports and strategic recommendations
• Work closely with developers, UX teams, and marketing teams to align tracking implementations with business objectives
• Setting up marketing channel rules, UTM classifications, and schemas for data accuracy and structured reporting

B.E in Electronics & Telecommunication – JSPM College, Hadapsar (2018-06)

Diploma in Electronics & Telecommunication – JSPM College, Wagholi (2015-06)