Sadak Hussain

Oracle CDP/Customer Data Platform specialist with proven expertise in Oracle Unity CDP, Oracle CX Sales, and Eloqua. Proficient in designing and deploying enterprise-scale customer data integration pipelines, identity resolution, intelligent segmentation, and Customer 360 solutions. Demonstrated success implementing real-time data unification across CRM, marketing platforms, web interactions, and external systems.

Skilled in configuring AI/ML-driven models—including propensity, lookalike, and engagement models—to enable targeted audience activation and personalized customer experiences.

CDP Technical Consultant - Deloitte - Hyderabad, India

(2025-02)

• Implemented Oracle Unity CDP to consolidate customer data from CX Sales, Eloqua, web analytics, and third-party sources into unified customer profiles, enabling single-view-of-customer capabilities across enterprise touchpoints.
• Configured and deployed AI/ML models—lookalike, next-best-offer (NBO), propensity, and engagement—to optimize customer targeting and improve campaign relevance and ROI.

Specialist Enterprise Innovation - Innovacx tech labs private ltd - Hyderabad, India

(2022-10 - 2025-01)

• Designed and delivered end-to-end CDP solution implementation showcasing innovative customer data use cases, earning Oracle Markie Award recognition for project impact and execution excellence.

Masters in Computer Applications - Computer Applications - Sri Venkateswara College Of Engineering (2020-07 - 2022-09)