Sadhvi Kumari

Results-oriented Digital Marketing Executive with including a 3-month internship. Skilled in planning, executing, managing, and optimizing digital advertising campaigns across leading programmatic and native advertising platforms. Proficient in audience targeting, campaign optimization, budget management, performance analysis, and reporting.

Strong analytical and problem-solving abilities with a passion for driving high-performing campaigns and maximizing return on investment (ROI). A quick learner with excellent communication skills and a collaborative approach to achieving business objectives.

Digital Marketing Executive – Programmatic Advertising

• Managed and optimized digital advertising campaigns across multiple programmatic advertising platforms.
• Executed campaigns using DV360, Adster, Taboola, Outbrain, Zemanta, Offer18, MGID, and DYNOMI.
• Configured campaign targeting, budgeting, scheduling, and bidding strategies.
• Monitored campaign performance and optimized campaigns to improve CTR, CPC, CPM, CPA, and ROI.
• Performed audience segmentation and targeting based on campaign objectives.
• Prepared daily, weekly, and monthly campaign performance reports using Microsoft Excel and Google Sheets.
• Conducted A/B testing to improve ad creatives and campaign effectiveness.
• Worked closely with internal teams to ensure successful campaign delivery.
• Continuously analysed campaign performance and implemented optimization strategies.

Digital Marketing Intern

• Assisted in campaign setup and execution across various programmatic advertising platforms.
• Supported campaign monitoring and optimization activities.
• Prepared campaign performance reports and analysed campaign metrics.
• Learned audience targeting, campaign management, and reporting processes.
• Collaborated with senior team members to improve campaign performance.

Bachelor of Social Work in Social Work – Magadh Mahila College, Patna University (2024)

Intermediate – Ishan International School (2020)