Sagar Md

Data-driven SEM Specialist with 5 years of experience managing complex paid search accounts for high-scale eCommerce and B2C brands. Expert in full-funnel search strategies, budget forecasting, and high-volume keyword expansion across Google and Bing. Proven track record of optimizing Quality Score and ROAS through rigorous A/B testing and advanced Excel analytics.

Sr. Digital Marketing Executive at Bhima Gold Pvt Ltd (2023-11 – 2026-04)

Directed SEM and digital strategies for a premier jewelry vertical, overseeing a ₹3 Crore monthly budget with strict pacing and ROI targets.

• Directed SEM and digital strategies for a premier jewelry vertical, overseeing a ₹3 Crore monthly budget with strict pacing and ROI targets. Optimized CPL and lead quality by analyzing performance trends and reallocating spend to high performing campaigns.
• Optimized search campaign performance by conducting deep-dive trend analysis and reallocating spend to high-converting keyword clusters.
• Built and maintained daily performance dashboards in Excel to provide stakeholders with actionable insights on CPL and lead quality.
• Scaled eCommerce revenue by 100% through data-driven bid management and search funnel optimization.

Digital Marketing Executive at WTC Apparels Pvt Ltd (2023-02 – 2023-10)

Managed team of 5 to execute multi-channel performance campaigns and automated sales funnels for major product launches.

• Managed team of 5 to execute multi-channel performance campaigns and automated sales funnels for major product launches.
• Increased campaign efficiency by 50% by analyzing customer insights to refine site taxonomy and item attribution.
• Synergized creative messaging with technical site execution to scale social media reach and conversion performance.
• Optimized Product detail page content to boost visibility and increase organic share of shelf across marketplaces.

Digital Marketing Executive at Asian Paints Ltd (2021-04 – 2022-12)

Spearheaded 35+ paid search and display campaigns with focus on lead conversion and full-funnel performance marketing.

• Spearheaded 35+ paid search and display campaigns, improving lead conversion by 35% through rigorous landing page and site optimization.
• Developed integrated dashboards using CRM and Google Ads data to monitor KPIs and guest behavior trends.
• Recognized as an 'Excellence Performer' for consistently exceeding campaign KPIs and revenue-generating targets.
• Plan and execute full-funnel Google Search, Display, and Meta Ads campaigns with optimized landing page experiences to maximize conversions.

Bachelor's in Mechanical Engineering – St Mary's Group of Institution, Chitradurga

Pre-University College – A.S. Pre-University College, Malladihalli (2012 – 2014)