Tharun Kumar M
Digital Marketing Executive
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About
Results-driven Digital Marketing Executive with 1+ year of hands-on experience in SEO, paid-media, and content strategy for education, EV, and wellness brands. Skilled at leveraging AI-powered tools, data analytics, and growth-hacking techniques to boost engagement, slash acquisition costs, and drive conversion. Adept at multi-channel campaign execution, CRO, and emerging digital trends.
Experience
Drafted 5-6 SEO-focused blog articles monthly, increasing organic student visits and supporting long-term content driven lead acquisition strategies across digital channels.
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Composed ad copy for Google, Facebook, and LinkedIn campaigns, improving click-through rate by 10-15% and driving measurable interest from targeted education segments.
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Identified 5-10 top-ranking keywords monthly using SEO tools, leading to a 20% uplift in blog article visibility and overall site discoverability in SERPs.
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Maintained 80+ readability scores of published contents using Yoast and Grammarly, ensuring alignment with SEO and readability standards for student audiences.
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Created 3-5 marketing assets quarterly, including whitepapers and guides, adding new prospects to CRM pipeline and increasing conversion velocity from content.
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Enhanced landing pages for education courses, pushing form conversion rates from 3.5% to 5.6% via better copy structure and CTA placement.
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Revised outdated blog entries quarterly, improving search engine rankings and contributing to a 30-50% growth in organic impressions within core education content.
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Launched targeted lead generation campaigns quarterly, capturing 20-30% more qualified leads within 90 days through refined messaging and funnel segmentation.
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Refined audience targeting settings and behaviors ads, decreasing cost-per-lead (CPL) while maintaining volume and improving lead quality metrics quarterly.
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Produced visual-rich ad creatives monthly with strong CTAs and clear messaging, lifting engagement rates by 25% compared to previous ad sets.
